Review of Niching Up

[Gaurav Khandelwal]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

---

4 out of 5 stars

---

Share This Review

---

It is not easy to write book on this specific topic which in itself in niche.
Really good efforts from the Author Chris where he gives examples and shares case study from his real life work. He does not stick to his experience, but also takes it from that of real life people. He has used a touch of humour wherever possible however not everyone would be able to connect with that. Some of the names given might not be familiar to readers which would raise a curiosity to them.
The book feels repetitive some time but before one decides to drop the book. For example reference to previous chapters comes quite often which could have been avoided. Also, some of the known personalities names have been used multiple times and does take the focus away from the main topic. It feels that author was out of examples so he brings same people or topic and experience. This also reflects that the topic was so niche that author could have finished the book early. One good thing is that author didn't take the credit of everything, he rather shares the same with names given. It would have been nice if author could give more insight of his company's work title SEO, while I hope that most readers would be aware of this term. I also like that author has given reference links to read and understand more for that particular topic or reference. For certain times, Book brings back the reader with an interesting quote or experience. Its a real leaning about understanding the niche in a broader term and is well justified.
Overall worth reading if you are planning to start a business or would like to understand if you really understand your niche. Thumps up from my side. I would give the book 4 out of 5.

******
Niching Up
View: on Bookshelves | on Amazon