Review of Niching Up
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Parvati Nair
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Review of Niching Up
[Following is a volunteer review of "Niching Up" by Chris Dreyer.]
Book review: Niching Up 'The Narrower the Market, the Bigger the Prize'
Author: Chris Dreyer
Summary
The book is an autobiography of Chris Dreyer's career story and his technique of targeting niche markets. He is the CEO and founder of Ranking.io, an SEO agency that aids elite personal injury law firms. The Author's career targeted one of the most distinctive niche markets—the legal market. The Author's journey in legal marketing started with side hustles, real estate investments, hosting podcasts, and affiliating over 100 sites, which later became a full-time job.
Through various instances in the novel, the Author shows how niche markets have positive and negative features by sharing experiences of failed market experiments, wherein the Author attempts to replicate his success in the niche market area on 'double chins' but fails. This is the turning point in the Author's career, wherein the Author's realisation of the importance of a niche market and its externalities is discovered. Driven by this realisation was the birth of the Author's digital marketing agency, 'Rankings.io'. The Author says that niching can be challenging initially as it does not allow border opportunities, but it offers excellent efficiency and success if focused on a specific market.
The Author elaborates on the scope of target audience reduction in a niche market, leading to fewer opportunities. However, this idea is combated with the benefits experienced after specialisation that attract more possible consumers due to engorged trust in the market. The Author then further delves into the pricing system of a niche market player border-lining on monopoly and its conversion process. Overall, the book clearly outlines the pros and cons of niching. The Author concludes by stating that niching is not meant for all businesses, but calculative analysis and evaluation leads to better outcomes.
Review
The book can be rated a 3.5 - 4 out of 5.
Possible rectification the book could have gone through;
The book is easy to understand from a reader's perspective with a business or commerce background or knowledge. However, it may seem tricky for others despite its mundane form of explanation.
This book often gives a textbook impression that may deviate from the audience's appeal; textbook learning could be slightly dull.
The Author shares his experience in a non-sugar-coated manner, which can cause the audience anxiety and insecurity while reading. However, this may be alright.
Despite the jargon used in the Author's writing style, the Author adds a mix of his own experience, making it more interesting to read. As expected from an autobiography, the book is written in the first person, and this essence brings life to the Author's experience, successes, and failures.
As mentioned above, there are instances wherein the novel becomes monotonous and overly informative; however, while textbooks are over-informative, they often try to undermine the possible negative externalities and failure. This book provides a reality check to all those who wish to know or pursue a niche market by taking the warning of the Author clearly that 'not all businesses are meant to be niched.
Overall, the book is very informative and appealing to the targeted audience. However, it could be improved by explaining certain jargon and creating a less monotonous writing style.
******
Niching Up
View: on Bookshelves | on Amazon
Book review: Niching Up 'The Narrower the Market, the Bigger the Prize'
Author: Chris Dreyer
Summary
The book is an autobiography of Chris Dreyer's career story and his technique of targeting niche markets. He is the CEO and founder of Ranking.io, an SEO agency that aids elite personal injury law firms. The Author's career targeted one of the most distinctive niche markets—the legal market. The Author's journey in legal marketing started with side hustles, real estate investments, hosting podcasts, and affiliating over 100 sites, which later became a full-time job.
Through various instances in the novel, the Author shows how niche markets have positive and negative features by sharing experiences of failed market experiments, wherein the Author attempts to replicate his success in the niche market area on 'double chins' but fails. This is the turning point in the Author's career, wherein the Author's realisation of the importance of a niche market and its externalities is discovered. Driven by this realisation was the birth of the Author's digital marketing agency, 'Rankings.io'. The Author says that niching can be challenging initially as it does not allow border opportunities, but it offers excellent efficiency and success if focused on a specific market.
The Author elaborates on the scope of target audience reduction in a niche market, leading to fewer opportunities. However, this idea is combated with the benefits experienced after specialisation that attract more possible consumers due to engorged trust in the market. The Author then further delves into the pricing system of a niche market player border-lining on monopoly and its conversion process. Overall, the book clearly outlines the pros and cons of niching. The Author concludes by stating that niching is not meant for all businesses, but calculative analysis and evaluation leads to better outcomes.
Review
The book can be rated a 3.5 - 4 out of 5.
Possible rectification the book could have gone through;
The book is easy to understand from a reader's perspective with a business or commerce background or knowledge. However, it may seem tricky for others despite its mundane form of explanation.
This book often gives a textbook impression that may deviate from the audience's appeal; textbook learning could be slightly dull.
The Author shares his experience in a non-sugar-coated manner, which can cause the audience anxiety and insecurity while reading. However, this may be alright.
Despite the jargon used in the Author's writing style, the Author adds a mix of his own experience, making it more interesting to read. As expected from an autobiography, the book is written in the first person, and this essence brings life to the Author's experience, successes, and failures.
As mentioned above, there are instances wherein the novel becomes monotonous and overly informative; however, while textbooks are over-informative, they often try to undermine the possible negative externalities and failure. This book provides a reality check to all those who wish to know or pursue a niche market by taking the warning of the Author clearly that 'not all businesses are meant to be niched.
Overall, the book is very informative and appealing to the targeted audience. However, it could be improved by explaining certain jargon and creating a less monotonous writing style.
******
Niching Up
View: on Bookshelves | on Amazon
Latest Review: Rescuing General Patton by Curtis Stephen Burdick
