Review of Niching Up

[Kathyk_Lofcemtorregosa]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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5 out of 5 stars

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Niching Up by Chris Dreyer is easy to read. This book offers real-world examples of the decision-making process for niching.

Chris Dreyer walks us through the pros and cons of developing your niche. The author explains his ideas. Examples include games, movies, television shows, and sports. The author even uses his company as an example of success. The book also mentions focusing effort and not changing direction.

The author mentions that the concepts in this book may not work for all readers or markets. Like any other business venture, using the concepts in this book is a risk and the reader will need to accept those risks if they choose to use the concepts in the book. The author also advises that this method will take a while to work, you just need to be patient to see the results. This is my first book from the author and I haven’t seen any negative on this book.

The book shows how you can be the best in the market while having a positive relationship with the competition. The author encourages you to trust the process that he describes with his journey as the CEO of an agency that helps attorneys for personal injury cases as a guide and example. It gives me the motivation to read this book. I also love the idea of how the author uses his own company as an example of success.


I would rate this book5 out of 5. I enjoy reading the book. It gives a lot of ideas and motivation to the reader.

I would recommend this book to everybody who would like to see this as a guide to grow and move ahead in their careers. The author mentions that some people are generalists and the world needs them.

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Niching Up
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[Amy Luman]

I haven’t read this book, but I was unaware of the author’s warning about these techniques not working everywhere. I’m glad you mentioned it. Thanks!