Review of Niching Up

[Shivani Mahalingan]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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4 out of 5 stars

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This is an amazing book for people who start their career in Digital marketing, specifically SEO. The author clearly explains what niching is and puts all his life experience as examples, how he started doing things for his side hustle and made it full time after hitting profits and becoming an expert. The book has different strategies of niching which are explained in chapters. The pros and cons are well explained and the author makes positive projections about the cons. Overall it gives a positive vibe. The book inspires the people who do niche and others who are not in that field.

The book is an easy read. The writing is in simple language, with no complex or fancy words. The author makes little fun here and there to make the reading more interesting. The book also has many authors and their book references. This book is not a guide to determining the niche but gives many takeaways to make our own decisions. I would say that the important takeaway from this book is “Be an Expert” No matter what you do, educate yourself and apply the knowledge at work. keep practicing.

My favorite part is the quotes the writer used, which are so simple but thoughtful.
The topic “Relationship equity” says “If you give value, other people are more likely to value you”.

The book is full of great success stories, but it would be much more interesting and motivating if the author mentioned the failures and how he overcame them.
I would rate it 4/5. So many examples for every concept make it overwhelming. A lot of irrelevant examples make the reading confusing. The author starts a real-life example in a chapter, leaves it half-said, and continues the remaining story in another chapter, interrupting the flow.

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Niching Up
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