Review of Involuntary Reroute

[era24]

[Following is a volunteer review of "Involuntary Reroute" by Robert Laney.]

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3 out of 5 stars

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Robert Laney recounts the founding of his business training travel agents and telling rich people how to pay less by "flying like an owner".

The following years of fighting with employees, investors, and IATAN, while somehow always in the need to raise more money, get laid out in humorously titled chapters of about equal length as the perceived amount of time he stuck with different ideas on how to make his business successful.

Then he decides to help all people fly cheaper, screws with airlines, complains when airlines screw with him and goes back to his first idea.

After rebranding the flying like an owner idea he gets on the internet train and that's where the book ends, as we realize that the events that inspired the title of the book will be discussed in the sequel.

The book contains curse words and some editing mistakes.

The language the author used makes the events happening seem very important, but the number of people talked about makes them seem less so, which makes it hard to ascertain the actual magnitude.

Short chapters make you lose the plot, as there often are a few short chapters centered around the same event, but very disorganized. It reads like the author wrote down his memories and then did not edit them at all, so rather unimportant events are drawn out and there are many repeats.

One of the main ideas is even brought up about six times, but not as a reminder or an "and here is where this gets important", but being introduced as a new idea every time, which gets annoying.

Bussines and banking-related terms get thrown around, barely if at all explained, so people unfamiliar with them get confused or struggle to follow the plot.

The chapter titles were interesting at first but after a while, they were disorienting, especially when not reading the book in one sitting. The titles gave very little indication of the current position in the storyline, despite always being a comment about the chapter.

I didn't like the book for the reasons mentioned above, however, I would give it a three out of five as people who are interested in the travel industry might gain some historical insight from it, or aspiring entrepreneurs some sense of what might work and what not.

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Involuntary Reroute
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