Review of Trust Signals

[Saoirse Goodman]

[Following is a volunteer review of "Trust Signals" by Scott Baradell.]

---

4 out of 5 stars

---

Share This Review

---

I just finished reading "Trust Signals" by Scott Baradell, and, I have to say, it's a keeper. I never much understood the world of public relations and marketing, but I have always been interested in learning more about it. This book helped me do just that. I love that it really takes a deep dive into the history of marketing and public relations, and how it really paints a picture for the reader to better understand what is going on. It really goes into depth about who created it, what it really is vs what people tend to think it is, and the history of public relations. To me, I really appreciated the unbiased points of view that were expressed in this book. We can see the authors perspective, but he does not lack in giving other points of view that other people might be seeing. He talks about why his opinion is such, but also about why he could also see himself agreeing with the opposing side on this topic. He provides plenty of information and gives practically everything one might need to form their own opinions about this. My only complaint is that it is written with a slight monotone mood, and there were some times when I needed to re-read a phrase or a paragraph a few times over to truly get the gist of it. Though that is a minor issue, overall, I think this book is a good one and worth a read. I enjoyed it, and I feel I truly learned something through reading it.

******
Trust Signals
View: on Bookshelves