Review of Niching Up

[Maryam Banda]

[Following is a volunteer review of "Niching Up" by Chris Dreyer.]

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3 out of 5 stars

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The book was engaging with a bit of humour. I felt as though I was listening to a talk which was nice. Unfortunately most of it was repetitive. Example in page 97 he says, "when you are selling a service you want to do right by your client......." He had already spoke of providing value in page 88.

At the beginning of the book he encourages the importance of specialising and explained it adequately. However, he later goes on to inform the reader about a tweet from Naval Ravikank which also speaks of specialising. I find it necessary.

In page 71 he also repeats what he wrote in page in the beginning of the book about being good at the chosen niche to up the value and customer experience.

In page 104 Chapter Awareness. The heading, "Once you identify.... Was repeated at the start of the paragraph which was not necessary.

In the Chapter premium pricing the writer uses the words," let me put it more simply." This gives an impression that the author does not trust the reader to be smart enough to comprehend what was said prior. I would suggest using a different wording.

In Chapter Referrals, page 258."I lost the twenty dollar bill." (They said)
'They said' is incorrect since 'I' was used to start.

In page 259. (They replied) is also incorrect since the writer stated he only spoke to one of the four kids. He had also specified that the kids were in different positions since they were all searching for the bill.

I also find the kod story to be irrelevant to the referrals chapter. I understand that the point is to encourage giving with out expecting to receive. However, the part of the 20 dollar bill just doesn't fit in to the whole book.

Chapter Efficiency pages 305 and 306 is repeated in page 307. Though the wording may be different. The reader got the point the first time.

Besides these few errors which can be corrected. The book was highly informative and an eye opening read. I rate it 3 out of 5 because it was average and I rate it 3 out of 4 because I think once it is properly edited would be the next best seller

Excellent advice was given. Advice which is not found when you search how to come up with a great niche.

I am certain the next book will be even better.

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Niching Up
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