Review by Bookreviewer71 -- Underdog Thinking by Atul Vir

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Bookreviewer71
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Review by Bookreviewer71 -- Underdog Thinking by Atul Vir

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[Following is a volunteer review of "Underdog Thinking" by Atul Vir.]
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4 out of 4 stars
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"Underdog thinking" is the real-life story of the author, Atul Vir, which is nothing short of a gripping fiction novel. The author takes the readers on an adventurous journey, crisscrossing continents, surpassing unexpected hurdles, and learning important life lessons along the way. The single-minded pursuit of the author to make his innovative product reach the masses and make their life easy is awe-inspiring. The evolution of Atul Vir from a wannabe immigrant entrepreneur to a successful American businessman makes for a compelling guide to a budding entrepreneur.

Reading the book felt like sitting up close with the author while he put forth his life story. Readers can feel every emotion of the author, from his frustration at no one giving him a job in America, his pride at having built a spectacular headquarters for his operation, his feeling of loss while he lost the said building, to his satisfaction at having found an innovative comeback product. The description of characters in the story, such as Romano's, "His voice was raspy from years of smoking unfiltered Nazionali cigarettes.", makes the reader feel as if they are a known acquaintance.

The navigation of a former export-import company manager in the treacherous world of business, going against giant corporations, feeling lost at the betrayal of friends, longing for an ethical business relationship, and finally finding the recipe for success, customer satisfaction, is a remarkable feat. The book demonstrates the importance of developing mutual trust and maintaining integrity in the world of business. In today's era of giant corporations swallowing up innovative start-ups days or even hours before their IPOs, the unrelenting attitude of the author in the face of adversity is worth emulating.

The book is a well-edited and very engaging read. The only negative aspect of the book is its momentum in the middle, where the initial all-consuming vibe is lost. But the author makes up for it in the final chapters.

I rate this book four out of four stars. Atul Vir could pursue a career in writing if not for his consuming passion for business. The quotes in the book resonating with the trials and tribulations of the author are stimulating. After the deliberate acts of betrayal committed by his friends and foes alike, the wait for the resurgence of the author in the final chapters is a nail-biting one.

The target audience for the book is everyone because anyone who has ever had a dream can identify themselves with the author. The young and aspiring entrepreneurs of today's world can learn a lot from the wisdom of this once underdog entrepreneur.

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Underdog Thinking
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