Review by alyssajanel13 -- Business Basics BootCamp
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Review by alyssajanel13 -- Business Basics BootCamp
[Following is a volunteer review of "Business Basics BootCamp" by Mitche Graf.]
The concept of business confounds and intimidates me. I was not one to even attempt a childhood lemonade stand. So, I came to Business Basics Bootcamp: The Ultimate Crash Course by Mitche Graf with wide eyes and an open mind.
From the beginning, Graf is not a humble narrator. Rather a braggart, at first impression, but I continued. And I’m glad that I did. At first, the book seemed to serve up only broad strokes that read as common sense. Things like “don’t procrastinate” and “work smart not hard” are all advice we’ve heard before, so I wasn’t sure this book would bring to light any new or relevant ideas about creating and maintaining a successful business.
But then, Graf got down into the nitty gritty and shared some real gems of finding and keeping customers, no matter the type of business. There were many, many little bits of wisdom that I gleaned from the book. These were just a few:
-Multitasking is a setup for failure. Smart entrepreneurs don’t juggle everything. They focus acutely on the precise objective to conquer and then they move to the next challenge.
-A marketing plan is an obvious strategy to improve sales. But, don’t plan only for the good months. Have a plan in place for the lean times as well, so as an owner, you are prepared with a fix.
-Don’t offer reduced prices. This also reduces the value of your good or service in the customer’s mind. Offer extra or a special something on top, but not less.
There were many tricks of the trade that I had never really considered that Graf brought to light. I really enjoyed learning these tidbits. What is the cost analysis of each phone call? What about the dividends from each Facebook post or ad? Ever consider the price/benefit ratio of the service that cuts the grass or paints the parking lot lines? These are all things I had never really spent time on, but after consideration, it makes absolute sense. This is definitely a book for anyone who wants a brisk, no nonsense read and who wants to affect immediate change on their business. The book is edited well, with crisp chapter delineations and topics. The writer utilizes generous spacing, lists and well-thought page divisions to clarify the advice.
For me, the only thing that detracted from the enjoyment of the read was the endless salesman tone. The constant selling was an aspect I didn’t like in this offering. Absolutely, a writer selling a book about better business sales, needs to have a certain amount of excitement for their topic. But, I stopped counting the exclamation marks after I found them ending four sentences in a row. I felt at some times I was being pandered and condescend to instead of being invigorated and encouraged by the recommendations. Perhaps that should justly be expected when reading a book written by a salesman.
All in all, I came away from the book with a number of excellent ideas that I can put to use, not only in business, but in many other work and life situation. It was a 3 out of 4 star read, with a wealth of information to share from a writer with the confidence to share their wisdom.
******
Business Basics BootCamp
View: on Bookshelves | on Amazon
The concept of business confounds and intimidates me. I was not one to even attempt a childhood lemonade stand. So, I came to Business Basics Bootcamp: The Ultimate Crash Course by Mitche Graf with wide eyes and an open mind.
From the beginning, Graf is not a humble narrator. Rather a braggart, at first impression, but I continued. And I’m glad that I did. At first, the book seemed to serve up only broad strokes that read as common sense. Things like “don’t procrastinate” and “work smart not hard” are all advice we’ve heard before, so I wasn’t sure this book would bring to light any new or relevant ideas about creating and maintaining a successful business.
But then, Graf got down into the nitty gritty and shared some real gems of finding and keeping customers, no matter the type of business. There were many, many little bits of wisdom that I gleaned from the book. These were just a few:
-Multitasking is a setup for failure. Smart entrepreneurs don’t juggle everything. They focus acutely on the precise objective to conquer and then they move to the next challenge.
-A marketing plan is an obvious strategy to improve sales. But, don’t plan only for the good months. Have a plan in place for the lean times as well, so as an owner, you are prepared with a fix.
-Don’t offer reduced prices. This also reduces the value of your good or service in the customer’s mind. Offer extra or a special something on top, but not less.
There were many tricks of the trade that I had never really considered that Graf brought to light. I really enjoyed learning these tidbits. What is the cost analysis of each phone call? What about the dividends from each Facebook post or ad? Ever consider the price/benefit ratio of the service that cuts the grass or paints the parking lot lines? These are all things I had never really spent time on, but after consideration, it makes absolute sense. This is definitely a book for anyone who wants a brisk, no nonsense read and who wants to affect immediate change on their business. The book is edited well, with crisp chapter delineations and topics. The writer utilizes generous spacing, lists and well-thought page divisions to clarify the advice.
For me, the only thing that detracted from the enjoyment of the read was the endless salesman tone. The constant selling was an aspect I didn’t like in this offering. Absolutely, a writer selling a book about better business sales, needs to have a certain amount of excitement for their topic. But, I stopped counting the exclamation marks after I found them ending four sentences in a row. I felt at some times I was being pandered and condescend to instead of being invigorated and encouraged by the recommendations. Perhaps that should justly be expected when reading a book written by a salesman.
All in all, I came away from the book with a number of excellent ideas that I can put to use, not only in business, but in many other work and life situation. It was a 3 out of 4 star read, with a wealth of information to share from a writer with the confidence to share their wisdom.
******
Business Basics BootCamp
View: on Bookshelves | on Amazon
Latest Review: Kalayla by Jeannie Nicholas
