Review by Kaye Althaus -- Business Basics BootCamp
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Kaye Althaus
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Review by Kaye Althaus -- Business Basics BootCamp
[Following is a volunteer review of "Business Basics BootCamp" by Mitche Graf.]
Grab a cup of coffee, pen and paper, and read Mitche Graf’s Business Basics Bootcamp: The Ultimate Crash Course. Graf’s humor and storytelling make this book a quick read, while still including multiple opportunities for self-reflection and practical application.
I rank this book 3 out of 4 stars only because it is not professionally edited, which can sometimes be distracting. Graf frequently uses ALL CAPS, mixes styles of bullets and numbering, and has several proofreading errors. Twice the book uses profanity. Once I got past the formatting, I was quickly drawn in to Graf’s perspective on personal life versus professional life.
When I first started reading this book I was skeptical that someone who has flitted between so many companies – restaurants, catering company, spice manufacturing business, photography studio, cribbage board manufacturing company, limousine business, hot-tub rental business, athletic fitness testing corporation, and night crawler company – had anything new to tell me about staying with the same company for multiple decades. The book sounded like a “get rich quick” scheme. But that is not the case! I was pleasantly surprised that the book starts with looking at your ideal personal life, and then how your business fits into that dream and goal. This is a unique perspective in our fast-paced, workaholic culture.
Graf spends the first 70 pages of book focused on lifestyle design and effective time management. “You can have all the money in the world, but if you don’t have someone precious to share it with, it won’t matter. And that’s exactly what will happen if you let your professional life take over.” Graf is a dreamer and optimist that sets forth a new standard for our culture, a new 24/7 mentality. “Work 24 hours a week, 7 months a year, and have the rest of the time to do with what I chose.” That’s a far cry from working yourself to death, missing kids’ activities, eating dinner at your desk, and being constantly fatigued and behind.
The book continues with practical business advice on branding, setting yourself apart from the competition, the importance of selling, pricing strategy, and social media. One thing I disliked about the book is it seemed to taper off at the end with the chapters getting shorter and shorter. I felt like the last three chapters could have been explained in more detail. Even if you don’t own your own business, I recommend this book for anyone with a job.
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Business Basics BootCamp
View: on Bookshelves | on Amazon
Grab a cup of coffee, pen and paper, and read Mitche Graf’s Business Basics Bootcamp: The Ultimate Crash Course. Graf’s humor and storytelling make this book a quick read, while still including multiple opportunities for self-reflection and practical application.
I rank this book 3 out of 4 stars only because it is not professionally edited, which can sometimes be distracting. Graf frequently uses ALL CAPS, mixes styles of bullets and numbering, and has several proofreading errors. Twice the book uses profanity. Once I got past the formatting, I was quickly drawn in to Graf’s perspective on personal life versus professional life.
When I first started reading this book I was skeptical that someone who has flitted between so many companies – restaurants, catering company, spice manufacturing business, photography studio, cribbage board manufacturing company, limousine business, hot-tub rental business, athletic fitness testing corporation, and night crawler company – had anything new to tell me about staying with the same company for multiple decades. The book sounded like a “get rich quick” scheme. But that is not the case! I was pleasantly surprised that the book starts with looking at your ideal personal life, and then how your business fits into that dream and goal. This is a unique perspective in our fast-paced, workaholic culture.
Graf spends the first 70 pages of book focused on lifestyle design and effective time management. “You can have all the money in the world, but if you don’t have someone precious to share it with, it won’t matter. And that’s exactly what will happen if you let your professional life take over.” Graf is a dreamer and optimist that sets forth a new standard for our culture, a new 24/7 mentality. “Work 24 hours a week, 7 months a year, and have the rest of the time to do with what I chose.” That’s a far cry from working yourself to death, missing kids’ activities, eating dinner at your desk, and being constantly fatigued and behind.
The book continues with practical business advice on branding, setting yourself apart from the competition, the importance of selling, pricing strategy, and social media. One thing I disliked about the book is it seemed to taper off at the end with the chapters getting shorter and shorter. I felt like the last three chapters could have been explained in more detail. Even if you don’t own your own business, I recommend this book for anyone with a job.
******
Business Basics BootCamp
View: on Bookshelves | on Amazon
Latest Review: The Reel Sisters by Michelle Cummings
