Review of The Beautiful Business
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Bethsheda
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Review of The Beautiful Business
[Following is a volunteer review of "The Beautiful Business" by Steven@matterco.co.]
The Beautiful Business, written by Steven Morris, is a captivating and inspiring book that explores the power of design in business. Morris is the founder of Matter, a design and innovation consultancy based in San Francisco, and he draws on his extensive experience working with leading global brands to demonstrate how good design can drive business success.
The book is divided into three sections, each focusing on a different aspect of design. The first section, "Design Thinking," provides an overview of the design process and its application in business. Morris emphasizes the importance of empathy and understanding the needs of customers in creating successful products and services. He provides numerous examples of companies that have successfully incorporated design thinking into their business strategies, such as Airbnb and Warby Parker.
The second section, "Design Doing," delves into the practicalities of implementing the design in business. Morris provides guidance on how to build a design-led organization, from hiring the right talent to fostering a culture of creativity and experimentation. He also discusses the importance of collaboration between different teams and departments to ensure a cohesive and effective approach to design.
The final section, "Design Future," looks at the future of design and its potential impact on business. Morris argues that as technology continues to advance, businesses will need to be more agile and adaptable than ever before. He explores emerging trends in design, such as artificial intelligence and virtual reality, and their potential applications in business.
Overall, The Beautiful Business is a well-written and engaging book that provides valuable insights into the power of design in business. Morris's writing style is accessible and informative, making complex concepts easy to understand for readers without a design background. The book is also beautifully designed, with colourful illustrations and engaging layouts that reinforce the importance of design in creating compelling communication.
One of the standout features of The Beautiful Business is the wealth of case studies and real-world examples that Morris provides. From startups to established global brands, he demonstrates how design has been used to drive success across a range of industries. This makes the book highly relevant and practical for anyone interested in incorporating design thinking into their business strategy. Despite the standout, I rate the book 4 out of 5 stars
Overall, The Beautiful Business is a must-read for anyone interested in the intersection of design and business. Morris's insights and advice are invaluable, and his passion for design is evident on every page. Whether you're a CEO, a marketer, or a designer, this book will provide you with the tools and inspiration you need to create a beautiful business.
******
The Beautiful Business
View: on Bookshelves
The Beautiful Business, written by Steven Morris, is a captivating and inspiring book that explores the power of design in business. Morris is the founder of Matter, a design and innovation consultancy based in San Francisco, and he draws on his extensive experience working with leading global brands to demonstrate how good design can drive business success.
The book is divided into three sections, each focusing on a different aspect of design. The first section, "Design Thinking," provides an overview of the design process and its application in business. Morris emphasizes the importance of empathy and understanding the needs of customers in creating successful products and services. He provides numerous examples of companies that have successfully incorporated design thinking into their business strategies, such as Airbnb and Warby Parker.
The second section, "Design Doing," delves into the practicalities of implementing the design in business. Morris provides guidance on how to build a design-led organization, from hiring the right talent to fostering a culture of creativity and experimentation. He also discusses the importance of collaboration between different teams and departments to ensure a cohesive and effective approach to design.
The final section, "Design Future," looks at the future of design and its potential impact on business. Morris argues that as technology continues to advance, businesses will need to be more agile and adaptable than ever before. He explores emerging trends in design, such as artificial intelligence and virtual reality, and their potential applications in business.
Overall, The Beautiful Business is a well-written and engaging book that provides valuable insights into the power of design in business. Morris's writing style is accessible and informative, making complex concepts easy to understand for readers without a design background. The book is also beautifully designed, with colourful illustrations and engaging layouts that reinforce the importance of design in creating compelling communication.
One of the standout features of The Beautiful Business is the wealth of case studies and real-world examples that Morris provides. From startups to established global brands, he demonstrates how design has been used to drive success across a range of industries. This makes the book highly relevant and practical for anyone interested in incorporating design thinking into their business strategy. Despite the standout, I rate the book 4 out of 5 stars
Overall, The Beautiful Business is a must-read for anyone interested in the intersection of design and business. Morris's insights and advice are invaluable, and his passion for design is evident on every page. Whether you're a CEO, a marketer, or a designer, this book will provide you with the tools and inspiration you need to create a beautiful business.
******
The Beautiful Business
View: on Bookshelves
