Review by Serem2 -- The Cadence of Excellence
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- Latest Review: The Cadence of Excellence by Matthew McDarby
Review by Serem2 -- The Cadence of Excellence
The Cadence of Excellence: key habits of effective sales managers by Matthew McDarby, is a book that provides guidance to sales managers to improve their levels of performance by creating an operating rhythm. The author categorizes key behaviors the managers should adhere to into two which are; inward focus tasks and outward focus tasks. Inward focus tasks are tasks that are concerned with, improving, evolving, or changing your skills. These tasks require self-discipline, diligence, and dedication. Outward focused tasks are the ones that are focused on helping your team’s performance. These key habits require time for their impacts to be seen.
The book contains eleven chapters that systematically explain how sales managers should behave or follow in order to attract more customers to their businesses. The author encourages sales managers to utilize available data and metrics to guide sales. The book uses several examples and scenarios to drive the point home. The book is professionally written. The book can be well understood by those working in business fields or who have a passion for business fields. What I liked most after reading the whole book is how the author vividly describes how some of the sales managers have been making mistakes. Furthermore the author, Matthew McDarby, clearly explains how the inward and outward focus of a business influence the performance of the sales managers in all business fields.
The author tried to clearly illustrate some of the points any salesperson or anyone who I interested in business can understand. After reading the book, I encountered some things I disliked, the front page of the book is at the back of the book, and the book’s description is that it has 96pages, but after going through those pages I realized that the book is more than the already mentioned pages. The book uses technical business terms that are best for business professionals only and cannot be understood well by those who are not professionals in the business field.
The book was not professionally published as it has several publishing errors; the book is divided into two parts which at first glance confuses the readers especially when trying to peruse to the next page. The author used long chapters which, I think contain unnecessary information such as the conversations with others sell persons and questionnaires. What I disliked most about the book is that the book is arranged in a confusing manner, for this reason, I rate the book 2 out of 4.
The book is most suitable for business professionals who want to advance in their sales performance. I do not encourage those non-professionals in the business field since the book is boring with complex terms that are not easily understood.
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The Cadence of Excellence
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