Official Review: Generating Business Referrals Without As...

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Cecilia_L
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Official Review: Generating Business Referrals Without As...

Post by Cecilia_L » 16 Sep 2018, 09:19

[Following is an official OnlineBookClub.org review of "Generating Business Referrals Without Asking" by Stacey Brown Randall.]
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4 out of 4 stars
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As a business owner, do you feel manipulative or inauthentic when you attempt to increase client referrals by following the advice from the so-called experts? As a consumer, do you cringe and look for the door when someone asks you for a business referral? Business coach and author, Stacey Brown Randall explains why the age-old practices aren't effective in her book, Generating Business Referrals Without Asking: A Simple 5 Step Plan to Referral Explosion. She equips readers with the tactics, tools, and processes to generate referrals and gain results--without asking.

After Randall's first business failed, she knew it was time for a change. She believed generating new clients through referrals to be the easiest way to grow a business, but the conventional "just ask" method of seeking referrals wasn't working. After reflecting on her business failure, Randall realized that she had failed to implement a system that worked for her personally. Stepping away from the experts' advice, she devised a plan based on trust-based relationships and connections. By following her new philosophy, she has been able to generate over a hundred new clients year after year, and her clients have experienced similar results.

What I like most about this concise information-packed book is the author's upbeat and conversational writing style as she teaches her 5 step plan. In addition to providing detailed steps that challenge a "that's the way we've always done it" philosophy, she also thoroughly explains why conventional methods fail. Readers are encouraged to shift their thinking to adopt a more effective strategy. In addition to learning how to increase referral success, equally important, the reader learns what not to do, as well. Additionally, most chapters conclude with a link to the author's cheat sheets for additional information on the discussed topics found on her website.

Some of the clients Randall works with are realtors, attorneys, and financial firms. Though not everything in her process applies to all businesses, generating referrals is key. I appreciated her suggestions for showing gratitude to existing clients and referral sources whom she refers to as the heroes of the process. As a small business owner myself, I identified some simple changes I can implement without any added expense. For example, sending handwritten thank-you notes is an effective and inexpensive way to convey to clients that you value them. The author stresses that thank-you emails or eCards don't have the same impact, and I agree.

The book was professionally edited as I noted only one error. Otherwise, I can't think of any improvements that are needed. I'm pleased to rate this informative resource book 4 out of 4 stars. I would recommend it to business owners who want to increase their referrals. It would also be a helpful resource for readers who are considering starting a business.

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Generating Business Referrals Without Asking
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Post by kandscreeley » 16 Sep 2018, 19:18

This seems like a proven method. It worked for the author, so it could very well work for someone else. I don't have any use for this at the moment, but I will keep it in mind.
“There is no friend as loyal as a book.”
― Ernest Hemingway

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Post by Cecilia_L » 16 Sep 2018, 20:09

kandscreeley wrote:
16 Sep 2018, 19:18
This seems like a proven method. It worked for the author, so it could very well work for someone else. I don't have any use for this at the moment, but I will keep it in mind.
Thank you for your comment.

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Post by Kash203 » 16 Sep 2018, 21:24

It's a great book with a good topic. And really help person who are interested.

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Post by faheemwasaya » 16 Sep 2018, 21:39

some of the parts telling me this is great and some of the parts is telling me this is only happening in imaginary life it's not a reality honestly some point I bored and some point I learned something new so in my "this is normal"
I hope you don't mind it. thank you

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Post by Debjani Ghosh » 16 Sep 2018, 22:40

This seems like a resourceful book for business owners. However, I am not the target audience so, i will give it a pass. Thanks for the review!

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Post by Cecilia_L » 16 Sep 2018, 23:09

Kash203 wrote:
16 Sep 2018, 21:24
It's a great book with a good topic. And really help person who are interested.
Thanks for your comment.

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Cecilia_L
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Post by Cecilia_L » 16 Sep 2018, 23:10

faheemwasaya wrote:
16 Sep 2018, 21:39
some of the parts telling me this is great and some of the parts is telling me this is only happening in imaginary life it's not a reality honestly some point I bored and some point I learned something new so in my "this is normal"
I hope you don't mind it. thank you
Thanks for commenting.

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Post by Cecilia_L » 16 Sep 2018, 23:12

Debjani Ghosh wrote:
16 Sep 2018, 22:40
This seems like a resourceful book for business owners. However, I am not the target audience so, i will give it a pass. Thanks for the review!
Thank you.

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Post by Eva Darrington » 17 Sep 2018, 21:29

You were describing me in your first paragraph! Marketing is really challenging for most small businesses. I am no exception. I love the idea of a softer sell in terms of generating referrals. Thanks for the thorough introduction to the book.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. -Scott Adams

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Post by jcoad » 17 Sep 2018, 22:15

Interesting book. I just can't read this type of book ( I guess since I don't own my own business) but it does sound very well done. I appreciate your review and some of the key ideas you pointed out.

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Post by Cecilia_L » 17 Sep 2018, 23:09

Eva Darrington wrote:
17 Sep 2018, 21:29
You were describing me in your first paragraph! Marketing is really challenging for most small businesses. I am no exception. I love the idea of a softer sell in terms of generating referrals. Thanks for the thorough introduction to the book.
Me too, Eva! Thanks for your comment.

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Cecilia_L
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Post by Cecilia_L » 17 Sep 2018, 23:10

jcoad wrote:
17 Sep 2018, 22:15
Interesting book. I just can't read this type of book ( I guess since I don't own my own business) but it does sound very well done. I appreciate your review and some of the key ideas you pointed out.
Thanks for stopping by and for your comment.

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Post by Bianka Walter » Yesterday, 08:16

Interesting. The thought of people asking me for referrals makes me cringe. Unless I've built up a bit of a relationship. I'd be interested to find out what she has to teach that's new :)
I love reading your reviews - thanks so much!
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