Before posting in this marketing forum, please try to read 10 Step Plan to Promote Your Book: Online Book Marketing on Any Budget
. This forum is mainly for followup questions and discussion after reading that book. This forum does indeed allow for much broader discussion of marketing and promotion than just that book, but it's good for everyone to be on the same page about the basics.
Please note, this forum is not for self-promotional plugs. It's for discussing how to promote
your book or other writing.
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The cover must say something about the story but not give away too much.
There is the saying: don't judge a book by its cover - but let's be honest... we wouldn't go for a book in the store if the cover is not to our liking.
I tend to pick up books with very simple designs. The cover shouldn't be to overloaded.
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If I know a movie is a book first and I'm interested in it, I'll go for it/look for it regardless. Other than that, I mostly have a description in my mind of what I want to read, and I search words or genres along those lines. If I am in a bookstore/library, I'll go into that section, look at spine titles, try my luck, and go straight to the back of the book for the summary.
Then, I go by authors I like. And sometimes by books that have chapter previews within them.
"Maybe the two different worlds we lived in weren't so different. We saw the same sunset." - Ponyboy Curtis, The Outsiders
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Has to be eye-catching. If it's a crime fic, bloody clothes, silhouettes, knives, etc are a great way. Simple designs tend to be more eye-catching for me .
But I won't even look at a book if the font of the title doesn't perfectly match the picture. That's the main thing.
Who needs friends when you can have daddy issues and a huge home library?
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Compelling or simple imagery does it for me.
I hate when there is too much going on and the font and illustrations are all over the place.
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A good book cover it should have a sense of attraction ,precise and simple for a reader
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The book title is important. If it's obscured or hard to read, my eye just moves past it.
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I have learned over the years to ignore the outer packaging of everything from merchandise, to people, to ideologies. It's what's inside that counts. I think we can all recount instances in our lives where the outer look of something served only to enhance expectations which later proved grossly disappointing. Therefore, the graphic artwork of a book cover is totally immaterial to me and I tend to ignore it. My book choices are exclusively based upon reviews and personal recommendations.
“I just got out of the hospital. I was in a speed reading accident. I hit a book mark and flew across the room.”
― Steven Wright
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I know they say, "Don't judge a book by its cover", but the book is the first impression the reader has of a book. When I'm browsing books the most attention-seeking covers are the ones I inspect thoroughly. I believe the cover should reflect the story and its ambiance. It should be made by a professional graphic designer because they know what they are doing. I have seen countless books with a poorly made cover that show an amateur just pasted images together and that's it. This only showed me the author doesn't care about the elements of his/her book. Think of it like a job interview. If you go with your grease-stained pajamas, you don't stand a chance to be hired. You have to show that person you are a professional in your field and know what you are doing.
The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents. - H.P. Lovecraft