3 out of 4 stars
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There are countless benefits of entrepreneurship, like financial gain, adding value to people around you, job satisfaction, and flexible working hours. This makes owning a business very alluring. However, there are a lot of hurdles to overcome in any field of entrepreneurship, which can make the journey to becoming a successful entrepreneur a very daunting task. This translates to most people maintaining their status as dreamers and not doers. In The Nudge, Sonya Driver, founder of Eco Tan, one of Australia’s award-winning leading organic beauty companies, and an experienced entrepreneur for just under a decade, gives us invaluable advice on what it takes to start and grow a successful business.
I have had several ideas for businesses I would like to own, but I haven't been able to follow through with them as a result of the difficulties I have been presented with. On that note, picking up The Nudge was a no-brainer. I also hoped to learn something new or different from the numerous books on this topic that I have read.
The first thing I liked about this book was the difference in the author's writing style. The author employed an informal style of writing and used a very positive tone throughout the book, discussing the inspiration behind starting her business and encouraging readers to know their strengths and worth. While I read, it felt as if I was receiving advice from a friend standing right in front of me. However, there were several instances of the use of swear words, and while it made the book more fun for me, this may not appeal to a lot of readers. The book also relies heavily on the author's personal stories to help convey lessons. This will make it easy for readers to connect to the book, as aspiring entrepreneurs will see how the author overcame challenges that they also face.
Furthermore, the book features numerous pictures of the author, her products, and the people she has worked with. While I would have liked the number of pictures reduced and arranged better, they were fun to look at and were a welcome addition to the book overall. The Nudge touches a lot of areas involved with owning a business from how to know the right kind of business for you to taxes, and it offers good advice on navigating through these areas. Even though I have read a lot of the advice offered here in other books, the author includes a few fresh lessons on how to handle competition and imitators and the importance of having more than one sales channel.
The book is well-edited. I found only one minor error throughout the book. There also wasn't much to dislike about the book, but I would have liked reader involvement boosted by exercises after each chapter.
Overall, I found The Nudge very helpful, informative, and motivational. The book touches a number of areas business owners tend to take for granted. The book is also concise and easy to read. I rate The Nudge 3 out of 4 stars. While I liked the book and learned a few important things from it, I felt that the book could have been organized in a much better way. I would recommend this book to people interested in owning businesses. The occasional use of swear words means that the book isn't appropriate for a younger audience.
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