Why is da Vinci’s name on the cover?
- Riszell
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Re: Why is da Vinci’s name on the cover?
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That's common thread as I understood it as well, but I have yet to read the book, so I don't have an informed opinion.Dael Reader wrote: ↑03 Jun 2018, 10:00 I wouldn't say there's anything unethical about it. The name is in the title because the "alleged" missing painting by da Vinci is a thread that holds the storylines together.
“But upon the stage of life, while conscience claps, let the world hiss! On the contrary if conscience disapproves, the loudest applauses of the world are of little value."
~John Adams
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Of course, I assumed it was hyperbole, that it would not be up to Brown's caliber. Probably better that they didn't try to match his writing style. Better to copy the title than the book.
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By marketing 'strategy' do we mean just presenting the item to the market will not get the monetary gain looked for, so therefore we must have a 'strategy' to counteracting this? Perhaps if we put a similar cover on a similar named book of high monetary income, we will um ...'entice' readers who would not normally buy this book...hmmm I dunno..is deceiving such a small segment of the population for monetary gain....unethical??
I just love how corporate jargon has wormed its way into everyday language and gets so easily passed over as being ok because it's just...
Thank you for this discussion starter. I feel whole heartedly that the book cover choice was unethical. The novel's name, while not fitting and a further pull on the deception, could be justified based on the story. I also feel if a phrase like 'marketing strategy ' has to be attached to something it is already, by that definition, unethical.
- Roosevelt
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I think it is definitely a marketing strategy. I thought about this as well. Could the author have used a different title to describe the book? If so, would we have been as interested to read it? I don't think so. I think the cover and the title are clearly meant to draw readers in. I know we are not supposed to judge a book by its cover and title, but with so many books on the market, the first glance is all we have to go on many times when deciding on our next read. Fortunately, with websites such as this, individuals can rely on reviews to help them make decisions on which book they want to invest time to read. I truly appreciate all the reviews, and I have downloaded books that I would have passed over had I not read the review.cristinaro wrote: ↑04 Jun 2018, 07:57 You may be right about that, but think of the resemblance between the cover of this book and that of Dan Brown's book. Such a resemblance coupled with da Vinci's name in the title induces the idea that the two books are similar. In this case, fans of Dan Brown would be quick to check it out. I did the same only to discover they are completely different in terms of the writing style as well as character and plot development. This is the reason why I called it a potential marketing strategy and I wondered whether it was ethical or not.
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