4 out of 4 stars
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Every successful person that we see out there had a humble beginning. The people on the top had begun low. Their journey to success was undoubtedly filled with so many pitfalls, discouragement, and setbacks. The journey to success is like a pivot where one navigates between high points and low points, weaknesses and strengths, and trials and errors in order to reach a point of balance. Susanne Birgersdotter, Scandinavia’s most successful tech entrepreneur, narrates of her entrepreneurial life and all the hardships and traps she passed through in Pivotal Moments. She tells of the challenges she underwent and the things she did that catapulted her from being a school dropout to the most successful businesswoman in Sweden. If you feel everything is going south and not working, this book is the perfect motivation you need.
The book offers encouragement in its own unique way. I am not a businessman, but I found this book relevant and appealing to me. Susanne points out all the potholes one may encounter when climbing the ladder to success. After reading the book, you may also as well avoid the problems or learn how to approach them. Some of the challenges that I noted which hamper breakthrough in any endeavor include wrong friends, family issues, trusting the wrong people, and personal issues such as attitude and the lack of know-how, to list but a few. Other similar books may also have the same sentiments, but this book is so different in that it draws its lessons from real-life encounters and experiences. Nothing is as uplifting as knowing that someone else made it through the same challenges you are facing.
I loved how honest Susanne was while writing the book. You'll probably find numerous books of the same cadre which shout with sentiments like, "the ten strategies I used to become successful" but will never mention any failures and disappointments you may come across. Sussane candidly illustrates her entrepreneurial life and includes all the low moments she had been through. She leaves nothing out, not even the most embarrassing bits. She even goes a step further and adds on how her family and relationship with Peter (her husband) affected her performance in her endeavors. No one will tell you such sensitive information, yet Susanne has for the benefit of the readers of the book. Also, she includes so much information about her life, from childhood to adulthood and how the experiences affected her in her entrepreneurial journey. I strongly suggest the author writes a memoir next time, she's so good at it!
The book is so captivating and difficult to put down. It has a nice flow and it is perfectly written. I loved the bits of inspiration that the author was giving throughout the book. For instance, I learned a number of lessons like, as an entrepreneur, always learn to invest in the best and learn not to trust everybody though give everyone a try. The importance of networking with as many people as possible was also well stricken and Susanne even encourages dressing up elegantly and appropriate to the function so as to draw other people's attention to you and leave a positive and lasting impression about you in their minds.
I was really encouraged when I finally put down the book. It deserves a perfect 4 out of 4 stars for it's encouraging and motivating nature. A shout out too for the author's honesty and captivating way of writing. I personally didn't find any flaw that would make me give it a lower rating. It is professionally edited and contains no explicit scenes. I recommend it to all that need a motivation to go forward when everything is spiraling downwards.
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