Yes, a brand should be a tangible promise. Thanks for stopping by and giving feedback!Debjani Ghosh wrote: ↑18 Sep 2018, 11:20I agree with the author. Products and services should be relevant to customers. Thanks for the informative review!This non-fiction book upholds the principle that successful brands must be built on reality: products and services that deliver real value to customers and ways of doing business that reflect both the personal values of the entrepreneur and the values of the enterprise and its people
Review by Cotwani -- Brand Real by Vasken Kalayjian
Authors and publishers are not able to post replies in the review topics.
- Connie Otwani
- Posts: 2185
- Joined: 01 Nov 2017, 16:12
- Currently Reading:
- Bookshelf Size: 200
- Reviewer Page: onlinebookclub.org/reviews/by-cotwani.html
- Latest Review: The Fisherman and his Foundlings by Phillip Leighton-Daly
Re: Review by Cotwani -- Brand Real by Vasken Kalayjian
-Walt Disney
- Connie Otwani
- Posts: 2185
- Joined: 01 Nov 2017, 16:12
- Currently Reading:
- Bookshelf Size: 200
- Reviewer Page: onlinebookclub.org/reviews/by-cotwani.html
- Latest Review: The Fisherman and his Foundlings by Phillip Leighton-Daly
Thanks for your feedback Juliakay. The book recommends starting with the needs of the customer and articulating clearly how the brand will address those needs.JuliaKay wrote: ↑18 Sep 2018, 11:21 This sounds like a great book. I like the idea of a book that promotes and teaches thinking outside of the box, as I feel that it is a critical thinking skill that does need to be learned and practiced. I also love learning about consumerism and product promotion. It's fascinating to see what tools entrepreneurs use to attract people. Thanks for the great review.
-Walt Disney
- trajoe1206
- Posts: 414
- Joined: 05 Apr 2018, 20:23
- Currently Reading: The Witch of Endor: Vampires
- Bookshelf Size: 47
- Reviewer Page: onlinebookclub.org/reviews/by-trajoe1206.html
- Latest Review: The Witch of Endor by RK Wheeler
- Reading Device: B00IKPYKWG
- Connie Otwani
- Posts: 2185
- Joined: 01 Nov 2017, 16:12
- Currently Reading:
- Bookshelf Size: 200
- Reviewer Page: onlinebookclub.org/reviews/by-cotwani.html
- Latest Review: The Fisherman and his Foundlings by Phillip Leighton-Daly
-Walt Disney
- Britty01
- Posts: 494
- Joined: 26 Apr 2018, 11:04
- Favorite Book: Will's Red Coat
- Currently Reading:
- Bookshelf Size: 80
- Reviewer Page: onlinebookclub.org/reviews/by-britty01.html
- Latest Review: Apollo's Raven by Linnea Tanner
- Reading Device: B00KC6I06S
Of course I was thinking of mixing the ingredients, not just the brand names. I loved this book, despite the few errors. Like you I figured it was great learning materials. The subject was not new to me but I had not seen it all put together in this manner before. I loved the diagrams and charts. I found it interesting that you figured it would be nice split up. I had actually liked it the way it was. Like you I appreciated the contributions of other authors. Thanks for the great review.
- Connie Otwani
- Posts: 2185
- Joined: 01 Nov 2017, 16:12
- Currently Reading:
- Bookshelf Size: 200
- Reviewer Page: onlinebookclub.org/reviews/by-cotwani.html
- Latest Review: The Fisherman and his Foundlings by Phillip Leighton-Daly
Lol, mixing the ingredients sure is thinking outside the box! You are right - the author put together the different material, some of which are not so new, in a very unique way. Thanks for reading my review and giving feedback.Britty01 wrote: ↑19 Sep 2018, 00:11 That made me chuckle. I think Cadbury stout and eating Guinness chocolate might taste rather nice!
Of course I was thinking of mixing the ingredients, not just the brand names. I loved this book, despite the few errors. Like you I figured it was great learning materials. The subject was not new to me but I had not seen it all put together in this manner before. I loved the diagrams and charts. I found it interesting that you figured it would be nice split up. I had actually liked it the way it was. Like you I appreciated the contributions of other authors. Thanks for the great review.
-Walt Disney
- LV2R
- Posts: 1083
- Joined: 25 Apr 2018, 22:28
- Favorite Book: Crown of Crimson (The Afterlight Chronicles Book 1)
- Currently Reading: Roan
- Bookshelf Size: 345
- Reviewer Page: onlinebookclub.org/reviews/by-lv2r.html
- Latest Review: Zona: The Forbidden Land by Fred G. Baker
- Connie Otwani
- Posts: 2185
- Joined: 01 Nov 2017, 16:12
- Currently Reading:
- Bookshelf Size: 200
- Reviewer Page: onlinebookclub.org/reviews/by-cotwani.html
- Latest Review: The Fisherman and his Foundlings by Phillip Leighton-Daly
Actually, according to the book, branding is require in all businesses. Thanks for taking time to read and giving feedback.
-Walt Disney
- fernsmom
- Posts: 333
- Joined: 07 Sep 2018, 06:17
- Favorite Book: Smith
- Currently Reading:
- Bookshelf Size: 50
- Reviewer Page: onlinebookclub.org/reviews/by-fernsmom.html
- Latest Review: The Easter Make Believers by Finn Bell
- Reading Device: 1400698987
Do I need to say another great review? Obviously!
This was amazing below- couldn't just pick a sentence, the whole paragraph. If I had to pick one though the box was hysterical. Great job!
"Supposing Mr. Cadbury had been a brewer and Mr. Guinness a confectioner, would we today be drinking Cadbury stout and eating Guinness chocolate? How successful would Kodak be at present, had it not feared to bring digital photography to the market? Whenever you encounter the term ‘think outside the box,’ do you ever wonder what this box is and why it is assumed that you are inside of it? Did you know that one can actually learn to be creative, innovative and resilient? And, are you aware of the entrepreneur’s Achilles heel? In Brand Real, Vasken Kalayjian passionately delves into exploring the scenarios outlined above and many others."
- JuliaKay
- Posts: 506
- Joined: 19 Oct 2017, 03:26
- Currently Reading: The Black Witch
- Bookshelf Size: 56
- Reviewer Page: onlinebookclub.org/reviews/by-juliakay.html
- Latest Review: I Am Not Gog by Matthew James Hunt
― George R.R. Martin, A Dance with Dragons
- Connie Otwani
- Posts: 2185
- Joined: 01 Nov 2017, 16:12
- Currently Reading:
- Bookshelf Size: 200
- Reviewer Page: onlinebookclub.org/reviews/by-cotwani.html
- Latest Review: The Fisherman and his Foundlings by Phillip Leighton-Daly
Yes I agree, branding is very crucial. Thanks for stopping by.
-Walt Disney