How best to use social media?
- CliffordPhillips
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Re: How best to use social media?
- Mamcp
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- Instagram: has a younger demographic audience, and achieves higher engagement and more customization and personalization for your target audience (i.e. comments and utilizing optimal hashtags). To do a promotional post, make sure your profile Is public and add relevant hashtags to draw in your target audience
-Facebook: has an older demographic, but has a higher reach than Instagram but far lower engagement. However, if you have a business page, Facebook offers free in-platform analytics to measure clicks, likes, views, engagement, growth so you can narrow down your audience from a larger reach. You can also target open Facebook groups.
-Twitter: also skews younger, and can be used as a tool to speak directly with your audience and ask direct questions and get direct replies. This can help you find data on your audience's psychographics such as interests and preferences in order to better create targeted content across all platforms.
Make sure all platforms have a link to your book/website to purchase, each site will measure how many people click your link.
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EmilyWilliamson wrote: ↑30 Aug 2019, 05:50 Social Media Tips for Small Business
1. Start with a plan
2. Decide which platforms are right for you
3. Know your audience
4. Build relationships
5. Expand your audience
6. Share compelling visuals whenever you can
7. Focus on quality over quantity
8. Use the right tools
9. Monitor and respond to all social media conversations around your business
10. Schedule your content to free up more time for engagement
11. Track and refine your performance
This is such a wonderful write-up! I'm definitely taking notes!
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Great advice!Mr_Wimbaum wrote: ↑22 Jul 2020, 21:37 I find engaging it writing related tags on Twitter quite useful. And follow other writers! See what they do and how it can help you. Also, join writers groups on Facebook. There are a bunch out there that are super useful for self publishing authors
See what other writers are doing. Awesome.
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Sounds like a great plan. Will you make the time to personally interact and engage with your followers and fans?Geoff-herridge wrote: ↑05 Jun 2020, 06:46 I have a couple of ebooks on Amazon. I am about to do Instagram posts and stories to highlight both books. I will have approximately 60 posts and stories all up. I have a professional social marketing person doing the work for me.
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Very helpful tip!! Thanks!bunmiolu wrote: ↑08 May 2020, 20:23 The best way I think social media can be used is to post more about a niche you have created for yourself. Create that brand you and let most of your posts on social media accurately project you. That niche does not have to always be professional, it can be something fun. Before you know it, you can start making money from it, without you planning for that earlier.