Please note, this forum is not for self-promotional plugs. It's for discussing how to promote your book or other writing.
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I think I'm the exception to the rule. I have 2 accounts, one for each of my 2 pen names. My primary account as more than 400 followers while my second account only has 8. The account with only 8 followers gets more overall impressions, more link clicks, more likes, more retweets, etc. I would say the hashtags are more important than anything.
Find out what's trending at the moment and fit those hashtags into your posts. Also find out what hashtags are almost guaranteed to get you retweets and throw those in. There are bot accounts that automatically retweet certain tags, and there are people who scour for certain hashtags to retweet.
Also, add a picture to everything. Just from my own habit, my eyes tend to catch on those posts with a picture more than those without. Additionally, you can throw more text into an image to avoid the 140 character limit.
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To get more followers you do need to follow more people. Many people employ a 'follow for follow' tactic and will follow you back. More followers = more people to see your tweets
Hashtags and keywords can be quite important. Search hashtags you would likely use and see how many results pop up - the more results, the more likely it is that people search for this hashtag or keyword.
Also, follow others in a similar position and study their tweets. How often do they tweet? How many of those are about their book? What hashtags do they use? What kind of tweets get the most response (likes, retweets and comments)? Use their tactics to help you gain followers and responses.