Facebook's Ever-Changing Role

Before posting in this marketing forum, please try to read 10 Step Plan to Promote Your Book: Online Book Marketing on Any Budget. This forum is mainly for followup questions and discussion after reading that book. This forum does indeed allow for much broader discussion of marketing and promotion than just that book, but it's good for everyone to be on the same page about the basics.

Please note, this forum is not for self-promotional plugs. It's for discussing how to promote your book or other writing.
User avatar
Empathry
Posts: 8
Joined: 06 Jan 2017, 04:18
Currently Reading: Curtain
Bookshelf Size: 3
Reviewer Page: onlinebookclub.org/reviews/by-empathry.html

Re: Facebook's Ever-Changing Role

Post by Empathry » 06 Jan 2017, 05:23

Quite right. With it's novelty waning, Facebook is losing its marketing power. I think the likes , comments and general social media competitiveness doesn't leave much time or energy for the next step - buying the book.

User avatar
Lincoln
Posts: 259
Joined: 25 Nov 2015, 11:49
2017 Reading Goal: 0
Favorite Author: Stephen King
Currently Reading: The Very Loving Caterpillar
Bookshelf Size: 48
Publishing Contest Votes: 9
fav_author_id: 2376
Location: Columbus

Post by Lincoln » 18 Mar 2017, 14:25

Scott wrote:You are absolutely correct that it has changed with time. That's actually the standard long-term bait-and-switch of social sites in my opinion. Nowadays, I think Facebook is awful for marketing, both organic and paid. I went to this in a little detail in the 10 Step Plan.
Yeah it seems like every month Facebook tries to add something new or change something, and not usually for the better. Visibility is so much more expensive over there now, so it's hard to stand out.
Lincoln's book, Raven's Peak is the OnlineBookClub.org April 2017 Book of the Month.

View Raven's Peak on Lincoln's website.

View Raven's Peak on Bookshelves

User avatar
BookHausJ
Posts: 221
Joined: 01 Nov 2017, 09:14
2018 Reading Goal: 20
2017 Reading Goal: 2
2018 Reading Goal Completion: 5
2017 Reading Goal Completion: 100
Currently Reading:
Bookshelf Size: 516
Reviewer Page: onlinebookclub.org/reviews/by-bookhausj.html
Latest Review: "And Then I Met Margaret" by Rob White
Location: Philippines

Post by BookHausJ » 11 Jan 2018, 06:43

People changed. Market changed. No perfect approach and no permanent approach. That is life changing. Marketing is continues and never ending improvement. No single approach fits all the time. That's the essence of Business. But still in my opinion, one thing that is very classic approach is "Word of Mouth Advertising,' with personal touch or one on one Talk.

User avatar
safensecurestorage
Posts: 1
Joined: 11 Jan 2018, 04:21
2018 Reading Goal: 0
2017 Reading Goal: 0
2018 Reading Goal Completion: 0
Bookshelf Size: 0
Location: United States

Post by safensecurestorage » 16 Jan 2018, 00:09

Facebook gives you some useful options for changing what kinds of stories you see in the News Feed, and homing in on stories featuring the friends you're most contacted with.

vinsam
Posts: 13
Joined: 24 Mar 2017, 06:31
Bookshelf Size: 0

Post by vinsam » 16 Jan 2018, 08:42

for fb adds will have certain limits and also some the agencies are working for the add company link they work is just making the add are users are more getting into actually works but we dont know this. organic traffic is very less in this paid add.

Post Reply

Return to “Marketing and Promotion for Writers”