3 out of 4 stars
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"An entrepreneur is simply someone who receives compensation for a product or service," Michael Taylor defines the topic of his nonfiction book, The New Face of Entrepreneurship: An Entrepreneurs Guide to Joy, Passion, and Profits in Business. The concise book offers a comprehensive look at defining entrepreneurship in a new light and prioritizing the types of compensation as spiritual, emotional, and financial.
After experiencing success as a manager for a multi-million-dollar building company in his early twenties, Taylor went through a divorce and bankruptcy. Based on the 25-year experience of transforming his life, he shares insights on the needed requirements for being an entrepreneur, making a difference as a compassionate entrepreneur, and learning to trust your intuition. The importance of relationships, being fiscally responsible, embracing failure, and dreaming big are also addressed. Additionally, the author includes resources for seeking additional income as a “solopreneur,” the benefits of being coached and mentoring others, and ultimately, serving others while experiencing joy, passion, and profits in your business.
The book is organized, well-written, and flawlessly edited. The author's writing style is informal and conversational, and his presentation of information is easy to follow. He is particularly adept at creating metaphors to illustrate his thoughts. For example, he uses the computer as a metaphor by comparing body, mind, and spirit with the computer's hardware, software, and operating system, respectively. His point is further exemplified by explaining that computer software and programming can be changed, as can thoughts and spiritual understanding.
My favorite aspect of the book is the author's unique perspective of prioritizing compensation as an entrepreneur. Based on his belief that everyone has a divine purpose, spiritual compensation is his first priority. When we discover that purpose, the rest will follow. However, the author clarifies he is not advocating, "...sitting around praying, visualizing, and believing things are going to just show up for you." I particularly like Chapter 10, "Side Hustles and Solopreneurs." In this chapter, the author addresses the high percentage (85) of people who hate their jobs--not dislike--hate. The staggering stat from the 2017 Gallup Poll is an eye-opener, but it's the author's response and the creative resources he shares that I appreciate, including his interesting play on words--”solopreneurs.”
On the other hand, while the author appropriately cites his references, nine of the twelve chapters include paragraphs and in some instances, articles, from other sources. My issue isn't with the quotes the author uses to introduce each chapter; I dislike the too-many-chefs-in-the-kitchen element created by a disproportionate amount of content written by someone other than the author. Also, I found some of the terms the author coins as proper nouns off-putting, such as "Massively Transformative Purpose" and "Universal Radio." Personally, I tend to view these buzzwords by a more humorous term the author also uses, "spiritual woo-woo." For these reasons, I rate the resourceful book 3 out of 4 stars. I recommend it to readers who are interested in a fresh approach to entrepreneurship. It may also appeal to those who are interested in seeking extra income as “solopreneurs.”
The New Face Of Entrepreneurship
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