Review of The Slow Burn: Why Top Salespeople Sprint Toward Burnout
The Slow Burn: Why Top Salespeople Sprint Toward Burnout (And How to Run the Marathon Instead) is a short nonfiction book by Cev Riley.
Riley describes his early life as a salesman, when he did everything at top speed and was always thinking about the job. When his body and mind told him it was too much, he kept going, but he began to realise that something wasn’t right. It is interesting that observing his wife’s approach to marathon training made him reassess how he worked.
Riley developed practices that let him rest and free his mind of work matters. He describes what he did to make his life less frantic and how a slower pace allowed him to adopt enduring work practices. He compares his new approach to a marathon runner who finishes the race because they haven’t burnt out along the way.
At the end of each chapter, questions prompt readers to reflect on what they’ve read and relate it to their own situation. Later in the book, case studies feature various salespeople explaining how they changed their attitude to work.
The author has a way with words and a very natural writing style. The book is an honest portrayal of his experience. He describes his feelings with clarity, and he is a relatable narrator. His approach is thoughtful and intelligent and not at all preachy. His interactions with his wife and daughter ring true and add value to the story.
I think Riley achieves his aim of giving other salespeople a way to avoid burnout, live a more balanced life, and have a sustainable working life. His understanding of sales work makes his approach realistic and possible. I think the short format works well, as the content is meaningful and not drawn out.
This book would obviously be worthwhile reading for salespeople. I also think that anyone who works in a pressured environment would find it helpful. I think this is an excellent book and have only positive comments. The editing is perfect. The rating for the book is 5 out of 5 stars.
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The Slow Burn: Why Top Salespeople Sprint Toward Burnout
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