3 out of 4 stars
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The New Entrepreneur by Angus Peterson is a book in the non-fiction genre. This book attempts to reach out to budding entrepreneurs, especially those who are unsure of whether they could make it in the world of business.
The book is more or less been written keeping the South African business environment in mind. Still most of material discussed in the book is applicable to business practices anywhere in the world. At first glance, the book seemed fit for the motivational sub-genre of books, however, there is a lot practical data in this book, which might prove useful in the real field of application.
The book is divided into thirteen chapters, with some bonus portions, discussing the various facets and steps of successful entrepreneurship like the importance of branding in a business, how to use social media effectively, the bitter but relevant realities and importance of money and financing in a business, etc.
The author has arranged the chapters and the categorized the material to flow logically from what he calls ‘the genesis’ of entrepreneurship to how to strengthen the business to other miscellaneous details like meeting legal compliance, etc. He also uses motivational quotes at the end of every chapter, as well as several analogies, which keep the reader involved and make it easier to understand as well.
There is plenty of general good advice in the book, like how parents should not force their aspirations for their kids over their children’s’ aspirations for themselves, or readers should have their own ideas and dreams, and not replicate the ideas of people before them, even if those people were successful. Like mentioned before the author offers some useful suggestions like tips on how to keep personal and business finances separate, or how word-of-mouth is still an important marketing tool to market one’s business, or how personal brand has a major role to play in people’s perception of the product.
The author also talks contributing to business development in the region. For example, investing in the education system of the nation or participating in development of the youth of the region, or by becoming good role models for the community.
While I liked the balance between general and specific data in this book, since I’m not from a business oriented background, I do think that a bit more solid data specific to entrepreneurship might prove more helpful. Otherwise, the book is motivational and useful guide to entrepreneurship, and I would specially recommend it to readers who are just testing the waters in the business world, or as yet confused about whether they want to be an entrepreneur or not. I rate this book 3 out of 4 stars.
The New Entrepreneur
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