Review of Lightning Quick a Viral Business Book written by Kenneth L Garcia
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[Following is an official OnlineBookClub.org review of "Lightning Quick a Viral Business Book written by Kenneth L Garcia" by Kenneth L Garcia.]
Lightning Quick a Viral Business Book written by Kenneth L Garcia is a thoughtful book by Kenneth L. Garcia. With his experience using Google AdWords and his intention to teach people how he was able to stay at the top of his business category for four years, Kenneth pens down this book as a form of tutorial for future readers. The book starts by showing the reader how to navigate the advertising world. Kenneth warns us of the need to avoid huge advertising firms who are only after getting clients. He feels they do not bring as much result as advertising on one's own brings.
As the book progresses, he explains that since Google has 90% of the customers one would be looking for, it is only smart to key into Google AdWords, even though it would come at a cost. He shows his own chats, his progress, and how much he paid within the four years when he was number one and number two. If you are curious to know how to navigate the Google AdWords' world and learn how to put your business out there for leads, then this is a book for you.
I liked a few things about this book. I liked that the author included links, images, and graphs to drive home his points. This book came with facts and figures to show how important Google is to a growing business in need of advertisements. The author not only flaunts his numbers to us, but he also tells us that it is possible to be number two and number one in our own field. I like the positive tone of the book. The author tries to encourage us by telling us how he got to be at the top spot for a few years, and yes, he insists he can do it again if he wants. I admired his confidence a lot.
However, there are a lot of negatives to this book. The first and very obvious one is that this book was not professionally edited. It is filled with errors and run-on sentences. There were poor uses of full stops. Also, the book seemed too repetitive. For instance, the author would make a sentence saying that Google supplied him with graphs from 2016 to 2018, and the next three paragraphs would contain the same information in different words. It made me lose interest in completing the book despite it being such a short book.
Although the author had the right intentions while writing this book, he did not deliver his intentions in this book. I was confused rather than informed on how to navigate the advertising world. I liked the author's confidence when stating how he climbed to the top and stayed there at will; however, it was more of bragging than teaching the reader how to replicate it. I would admit that he mentioned some important facts, like how to choose your keywords and stick to them, but it lacked the substance needed to teach a novice.
The negatives I mentioned above really affected my overall rating of this book. I will remove a star from my rating because of the poor editing. It will help readers if this book is properly edited. Then I will remove another star from my rating because of the lack of substance of this book. Nevertheless, it is still a thoughtful book that may help one learn the basics of Google AdWords and nothing more. Therefore, a three out of five rating will be sufficient for this book.
I need to point out that this book is a short book of just fifty-five pages. So, I will recommend it to those who love short books. Also, people seeking a basic knowledge of how Google Ads work will benefit from reading this book.
******
Lightning Quick a Viral Business Book written by Kenneth L Garcia
View: on Bookshelves |
Lightning Quick a Viral Business Book written by Kenneth L Garcia is a thoughtful book by Kenneth L. Garcia. With his experience using Google AdWords and his intention to teach people how he was able to stay at the top of his business category for four years, Kenneth pens down this book as a form of tutorial for future readers. The book starts by showing the reader how to navigate the advertising world. Kenneth warns us of the need to avoid huge advertising firms who are only after getting clients. He feels they do not bring as much result as advertising on one's own brings.
As the book progresses, he explains that since Google has 90% of the customers one would be looking for, it is only smart to key into Google AdWords, even though it would come at a cost. He shows his own chats, his progress, and how much he paid within the four years when he was number one and number two. If you are curious to know how to navigate the Google AdWords' world and learn how to put your business out there for leads, then this is a book for you.
I liked a few things about this book. I liked that the author included links, images, and graphs to drive home his points. This book came with facts and figures to show how important Google is to a growing business in need of advertisements. The author not only flaunts his numbers to us, but he also tells us that it is possible to be number two and number one in our own field. I like the positive tone of the book. The author tries to encourage us by telling us how he got to be at the top spot for a few years, and yes, he insists he can do it again if he wants. I admired his confidence a lot.
However, there are a lot of negatives to this book. The first and very obvious one is that this book was not professionally edited. It is filled with errors and run-on sentences. There were poor uses of full stops. Also, the book seemed too repetitive. For instance, the author would make a sentence saying that Google supplied him with graphs from 2016 to 2018, and the next three paragraphs would contain the same information in different words. It made me lose interest in completing the book despite it being such a short book.
Although the author had the right intentions while writing this book, he did not deliver his intentions in this book. I was confused rather than informed on how to navigate the advertising world. I liked the author's confidence when stating how he climbed to the top and stayed there at will; however, it was more of bragging than teaching the reader how to replicate it. I would admit that he mentioned some important facts, like how to choose your keywords and stick to them, but it lacked the substance needed to teach a novice.
The negatives I mentioned above really affected my overall rating of this book. I will remove a star from my rating because of the poor editing. It will help readers if this book is properly edited. Then I will remove another star from my rating because of the lack of substance of this book. Nevertheless, it is still a thoughtful book that may help one learn the basics of Google AdWords and nothing more. Therefore, a three out of five rating will be sufficient for this book.
I need to point out that this book is a short book of just fifty-five pages. So, I will recommend it to those who love short books. Also, people seeking a basic knowledge of how Google Ads work will benefit from reading this book.
******
Lightning Quick a Viral Business Book written by Kenneth L Garcia
View: on Bookshelves |
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