4 out of 4 stars
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Imagine you have a custom jewelry business, and despite offering a high-quality product, you’re unable to make any sales. It’s discouraging—you’ve invested time and money into advertising, but it’s not increasing revenue. What gives? You’re likely going about it the wrong way; maybe, like the author (and me!), you’re incredibly introverted. You loathe social situations, especially networking events, and it shows by your abysmal results. So what can you do? Well, you could cut your losses now and tell yourself it’s too hard, or you can read Overcoming Awkward: The Introvert's Guide to Networking, Marketing, and Sales by Monica Parkin and transform your life!
In this handy guide, the author uses her past experiences as an introverted businesswoman to help others reach their personal and professional goals. And guess what? It doesn’t involve uncomfortable shmoozing to get there!
In the first part of the book, the author summarizes her journey as a mortgage broker—the struggles she overcame and how she used her unique skill set to gain clients. She built a fulfilling life and a profitable business by fostering meaningful friendships and gaining client trust. Parkin shows the reader how to seek clients, sustain credibility, and sow the seeds necessary for future connections with easy-to-implement steps.
My favorite aspect of the book was the uncomplicated narrative the author employed. She didn’t use technical terminology exclusive to her industry, so her advice was not only insightful but easy to follow. Readers with no business background will find the material straightforward. I specifically loved the relatable hunter/farmer example she used to emphasize the importance of playing the long game versus making self-serving decisions that could scare away clients.
Each chapter was packed with valuable tips and tidbits from Parkin’s life to illustrate the points she was trying to drive home. For example, when emphasizing the importance of accountability, Parkin shared her experience of having a mentor, who she trusted to call her out when it was necessary. I also adored the chapter about the importance of maintaining communication by conducting frequent check-ins with clients.
There was nothing to dislike about the book. On the contrary, I read the last page feeling grateful that I had acquired so much knowledge in a short amount of time and confident I could draw on these strategies in the future. With that being said, it is my pleasure to give the writing a rating of four out of four stars. It was fiercely relatable, and readers from all backgrounds will find the information beneficial and relevant.
There were no issues with grammar or spelling, and the editing was exceptional. I would happily recommend Overcoming Awkward: The Introvert's Guide to Networking, Marketing, and Sales to anyone who has ever felt trapped by extreme shyness. This book will not only help on a professional level, but it will transform all other facets of your life. You don’t want to miss out on this!
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