4 out of 4 stars
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Uniqueness is a trait many businesses look for when they are hiring people. This idea is no different in advertising. Chew With Your Mind Open, written by Cameron Day, is a book that gives readers stories and advice about how to create and maintain an advertising career. The author writes stories about people he has worked with, advertising proposals he has made, tips that can help new employees in this career field, and much more. The people’s names are anonymous, but the stories used are realistic and raw. Are you looking for a book that isn’t afraid to say how difficult building a career is? Are you ready to get advice from someone who knows what it is like to work hard to get what they want? If you answered yes to either of these questions, you should get a copy of this book right away.
My favorite aspect of this book is how Cameron is not afraid to speak his mind at any point in the book. He uses profane words consistently, but there is a note at the beginning stating his opinion about the use of these words. An example of this is when the author had to deal with a mean boss. In one of the stories about an airline account, he named the director Richard. As many people know, the nickname for a person with this name is Dick. Based on how Richard treated the author, I can see why Cameron chose this name when talking about him.
I also enjoyed learning about the creative mindset an advertising employee has. The author gave readers a story about a man who made a video resume asking if he could work for Sprite. This video was significant because the man showed his creative side to the company and what he would bring to the table in exchange for employment. This video is proof that uniqueness is the key to getting further in one’s career, not borrowing ideas from advertising award books.
I cannot think of any negatives about this book; it was witty, practical, and enjoyable. Given my comments about Chew With Your Mind Open, I see no reason to rate it less than 4 out of 4 stars. There is one proposal story that is sexual in nature, but there is no intercourse involved. I only found a few grammatical errors, which means the book was edited by a professional.
Even though this book is for readers building a career in advertising, it can also appeal to readers who are building their careers in any business field. The tips at the end of each chapter are golden nuggets that readers can use to stand out in their companies and increase their chances of getting hired for their dream job. Readers who are offended by excessive use of profanity may not enjoy this book.
Chew With Your Mind Open
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