4 out of 4 stars
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The title of the book Cultural Chauvinism: Intercultural Communication and the Politics of Superiority does not leave much room for speculation as to which topic it covers. The author Minabere Ibelema, otherwise a retired professor of communication studies, did an excellent job writing a very concrete and concise book. The book itself is divided into fourteen shorter chapters, organized in a logical order, which makes the book easy and pleasant to read.
The game of supremacy, probably as old as human civilization, is skillfully hidden in the form of social values, religion, and political culture. The essence of cultural chauvinism consists in finding differences and emphasizing them, for some ethnic or national groups to impose themselves on others as superior. The lack of differences was overcome by their fabrications, myths, and assumptions. Although the nature of the book is scientific, thanks to the abundance of impressive examples, its content will be interesting to the general readership.
What I particularly liked about Cultural Chauvinism: Intercultural Communication and the Politics of Superiority is the insistence on the essence of the problem. Special emphasis is placed on Western values and their highlighting as the essence of all the virtues of the civilized world. Referring to the observations of other authors, ancient Greece, ancient Rome, Judaism/Christianity, and the Enlightenment were correctly identified as the main influences on the formation of Western values. In addition, the author cites the unmistakable conclusion about the circulation of influence in the Mediterranean. Thus, ancient Greece, the cradle of Western civilization, took over numerous traditions and ideas from ancient Egypt. In a professorial manner, the writer makes readers think. The question arises in the minds of readers, is Africa actually deprived of the epithet of the cradle of civilization? The book itself was written in the third person, out of the author's desire to keep the distance between him and the subject of study, and it is very well edited.
I have almost no objections to the book. One minor objection could be stated when it comes to the dominant use of the content of the Anglophone media. Of course, when you consider the numerous limitations that any researcher encounters, the author's choice seems rational.
With all the above in mind, the decision on how to rate the book Cultural Chauvinism: Intercultural Communication and the Politics of Superiority was an easy one. My final judgment is to rate the book with four out of four stars. Focus on the essence, simple and modern examples, and logical and impartial conclusions are the main values of the book.
I believe that a book of this quality will be enjoyed by the broadest layers of the reading public, from connoisseurs to the general readership. Younger readers as well as older ones, traditionalists, and liberals will equally appreciate the author's skill and readiness to recognize and analyze a problem that is more relevant today than ever.
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