Official Review: Launch It: From Idea to the Store Shelf

[InStoree]

[Following is an official OnlineBookClub.org review of "Launch It: From Idea to the Store Shelf" by Dr. Tony Vercillo.]

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4 out of 4 stars

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From product idea to market launch to successful sales, the process is sometimes long and difficult. Plus, once you’ve made it and your customers are happy and satisfied, you’ll need to maintain your product’s high standards as well as continually improve it. Just thinking about the process can be tiring. But Launch It: From Idea to the Store Shelf can make the journey far easier. With a clear view of what to expect, get ready to uncover practical ways to overcome the bumpy challenges. The author, Dr. Tony Vercillo, generously shares marketing wisdom gleaned from his 30 years of product marketing experience. He includes insightful and valuable marketing information, including how to make your product unique and when to launch it.

Strategically split into two parts — the pre-launch and post-launch phases — the book covers important steps to follow to minimize failures and create financial success.

With a confident and uplifting tone, this savvy guide delves into key subjects, such as merchandising, advertising, rights protection, and market targeting. The rich amount of advice is the foundation of this entrepreneurial handbook. Inventors, freelancers, aspiring business start-ups, and marketing specialists will find this book incredibly useful. Infusing a mix of traditional and innovative procedures, the content offers a sensible approach to success grounded in real-life expertise.

Personally, the second part of the book — where marketing analytics and business terms like key performance indicators (KPI) and return on investment (ROI) were mentioned — challenged me a bit. But Dr. Vercillo’s simple language and helpful resources bridged the gaps.

In a world of fast access to commercial products and expanded competition, Launch It: From Idea to the Store Shelf is a four out of four stars book that will provide powerful solutions to build, protect, manage, and maintain an exceptional product or service. The excellent editing made the read flow well, and no profanity was used. As for shortcomings, there is only one. In the copy that I received, there were occasional printing errors, such as two overlapping chart-texts and a blurred chart. These were hiccups that didn’t interfere with my enjoyment of this educational text.

One of the finest points that I loved was “The Psychology of Color” and its influence in marketing. Another concept that I enjoyed was “the global heartbeat,” which provides tips on how to use a digital stethoscope to listen to the “heartbeat” or feedback of your customers. These are just some examples of the abundant feast of marketing knowledge that this book presents. If you’re keen to launch a new venture — or improve upon a current one — grab this workbook, set it in motion, and make it happen.

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Launch It: From Idea to the Store Shelf
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[quaintrelle4]

Sounds like a great guide for short-cutting your way into building a business with enduring success. Thanks for the review.

[Kennedy NC]

Indeed, to be able to keep customers satisfied, you must maintain and improve on your brand. Great review.

[Dayodiola]

PR and Marketing are the present grease of the universe flow, whoever can harness it hold the world at their bay.