4 out of 4 stars
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The Only Authentic Book of Persuasion: The agenda-spin model is an extraordinary book written by Richard Vatz which primarily focus on the Agenda Spin Model that are used in the political debates. This book was initially of no interest to me as I am not a big fan of polities. But on reading the preface of the book, I understood the book contains more than the political agenda. There are many things that I can take home from the concepts explained in the book.
The main theme of this book is based on the concept of the Agenda Spin model which is a unique approach to persuasion. It is a theory that helps people make predictions and influence the audience regarding the more critical issue. It is equally developed on a perspective that not only helps the mass media and policymakers and influences the audience. There are many facts that are being proved through the author’s explanation of the concepts in this book. The author had explained through various case studies on how these concepts psychologically influence people of different mindsets.
I really appreciate author’s efforts in describing the live examples in this book. One of the well-received facts was on how this persuasive analysis had helped many politicians to gain influence over the people. I can co-relate the way the persuasive analysis would had helped Barack Obama to win the presidential election in the year 2012. The national agenda and political agenda are well explained in this book.
There is nothing that I disliked in this book. Every part of this book has been exceptionally well written. I would really appreciate the author's intense efforts and research that has gone in producing such a magnificent book.
The book seems to be professionally edited, and I didn’t find any grammar or spelling errors in the book. No profane language was noticed, and hence this book is suitable for all age groups. I would honestly rate this book with 4 out of 4 stars and would recommend this book to all readers across different age groups especially for adults. I am sure this book could be referred in management institutions as a part of their curriculum. The lessons absorbed in this book are very useful and would help in personality development. I really enjoyed reading this book, and I am eagerly looking forward for more works from the author.
The Only Authentic Book of Persuasion
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