3 out of 4 stars
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When the COVID-19 pandemic broke out, business manager and entrepreneur Joel Freedman faced quite a hardship. The stay-at-home order in Freedman’s area put him out of work. He anticipated that the results from his previous few years of work would not remain intact during the crisis. Yet, because Freedman made important career advances in the past, he believed he could do so again by keeping his skills fresh. As a part of his efforts, he compiled professional tips into a guide titled Twenty Keys For Me: The Relentless Pursuit for Success.
Although some basic principles in Freedman’s guide may apply to success in a general sense, the author focuses on success in business. This clear, straightforward, and concise guide should especially appeal to sales professionals and existing or aspiring entrepreneurs. In each of the twenty short chapters, the author presents the context of a tip for success, guidance on how to follow that tip, and a closing line to summarize the chapter. Because the author lays out each key in a page or less, readers can easily read one key per day for twenty workdays, as the author intends. Freedman’s approach respects the reader’s time, and while the author’s tips are not elaborate, they are substantive.
Now, to keep his guide to the point, the author purposely avoids using anecdotes to illustrate his twenty keys. However, certain readers would not mind taking a bit more time to read this book if there were anecdotes accompanying at least a few of the author’s tips. Even quick but personal stories can help some audiences to retain information better. Stories add a human touch and significance to advice, and some readers are more likely to forget a book or its information if it seems impersonal. Still, the intentional absence of storytelling in this guide is a matter of style and preference. Freedman’s brief, direct advice should be helpful for readers who retain information well without stories.
However, one definite weakness in the book is its moderate number of technical errors. The issue of missing or incorrect punctuation appears throughout the guide, especially where compound nouns and modifiers are concerned. Also, the author’s capitalization choices are inconsistent, as he treats common nouns as proper nouns at times.
Overall, this short book of wise and uncomplicated keys can help business-minded individuals to sharpen their professional skills in a time-saving manner. Even so, correcting the minor grammar and punctuation errors throughout the book would give it greater technical polish. Therefore, I give Twenty Keys For Me: The Relentless Pursuit for Success a rating of 3 out of 4 stars. I’d recommend it to business professionals who would appreciate quick tips to hone their skills. I would not necessarily recommend it to readers who retain information best through content that provides a personal touch.
Twenty Keys For Me
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