3 out of 4 stars
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Moving In-house by Kasper Sierslev is a business book on building an efficient in-house team. He uses his experience to explain some marketing strategies that could enable a company to set up an in-house content and marketing team. Most companies hire professionals whose commitment to the company is only temporal. In this book, the author revealed how and why a brand should build a team that manages its business activities. He explained how consistency, agility, and speed could give a brand an advantage over other competitors. This novel described the balance between hiring external agencies and building an in-house team.
This book revealed several online marketing strategies and some organizational challenges of digital marketing. How can a brand take advantage of the digital marketing era to promote its sales? The author further explained how to use storytelling to create marketing content. This novel will guide brands into building a functional in-house team that can adjust to the changing digital market.
In my opinion, the author has the necessary experience to make this book a must-read for business owners. He had helped many companies to set up its in-house marketing team. What I liked most about this book was that the writer used his experiences to illustrate his points. He mentioned his experience with the largest shipping company in the world, Maersk. He worked as the head of the internal creative agency. I like this aspect of the book because it made his opinions reliable.
I also liked that the author used images and graphs to illustrate his point. This book will be suitable for visual learners. It helped me to understand the role of content creation in digital marketing. As a content writer, I found this book very reliable and impactful. The writer shared several tips that could help writers to develop engaging content for brands. He mentioned one of the tips on content creation when he said, "Everything you write will have more impact if you keep it short."
There were a few problems I encountered while reading this book. What I disliked most about this book was that I found instances where the letters were not clear. In other words, a few sentences were lacking readability. An example of this error appeared on page 220. Also, there were unnecessary empty pages at the end of each chapter. The author used redundant words in some sentences.
Furthermore, the author used a profane speech in the novel. Such a vulgar speech was not suitable for a diplomatic book. The book contains typographical errors; however, they were not numerous. Due to the above-highlighted problems, I rate this book 3 out of 4 stars. I could not give it a perfect score because the narrative needed further formatting. Since the typographical errors were not up to seven, I still considered this novel edited professionally. I recommend this novel to those who enjoy reading business books.
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