Official Review: Rearranging Change by Steve McChesney

Please use this sub-forum to discuss any non-fiction books such as autobiographies or political commentary books.
Forum rules
Authors and publishers are not able to post replies in the review topics.
Post Reply
Scerakor
Posts: 1333
Joined: 13 May 2013, 13:43
2018 Reading Goal: 52
2018 Reading Goal Completion: 30
2017 Reading Goal: 52
2017 Reading Goal Completion: 90
Currently Reading:
Bookshelf Size: 199
Reviewer Page: onlinebookclub.org/reviews/by-scerakor.html
Latest Review: The King's Heart by RNPayne

Official Review: Rearranging Change by Steve McChesney

Post by Scerakor »

[Following is an official OnlineBookClub.org review of "Rearranging Change" by Steve McChesney.]
Book Cover
3 out of 4 stars
Share This Review


This book is about marketing. Ok, hold on, I can do better. Let me try and apply some of the techniques from Rearranging Change by Steve McChesney. This book, dear reader, is meant for you. Although marketing techniques have stayed the same for time immemorial, the audience and the tools are constantly changing. You have worked hard to build your business, your online presence, and your influence. You deserve to gain a competitive edge to guarantee your continued success. The smart choice is to grab a copy of this book and learn the techniques within. Through the use of time-proven strategies and high-tech, online tools, you’ll be on your way in no time. Do you want to read this book yet? If so, the techniques you'll learn in this book are already working!

Rearranging Change is a non-fiction book that attempts to demystify some of the tactics and techniques used in the world of marketing. The book, however, goes considerably deeper than simply teaching you how to sell a product to a potential buyer. First, the author gets you to understand your intended audience, and how to target them. He talks about the significant differences between the different generations, what motivates them, and how that can affect your marketing strategy. He then delves deeper into what makes people tick. He talks about communication styles, motivators, features versus benefits, and the power of personalisation. He then goes into the core components of copywriting, tips to overcome writer’s block, and even mentions electronic tools you can use to improve readability. Finally, he then discusses many of the social media platforms available today and how you can employ them to promote your brand.

I’m not an entrepreneur, nor am I trying to establish a business. Despite this, what I liked the most about this book is how the information within it is universally applicable. Without needing to sell anything, the techniques I have learned can nevertheless be used in every conversation, email, letter, social media post, or review I draft. I loved the short, concise chapters that were full of valuable information. The colloquial and relatively informal way that this was written made the book particularly easy to read. However, I can’t help but assume the entire text was intentionally designed that way!

A couple of small things irked me about the book, regardless of the praises above. First, there were entire sections that seemed to be added as filler. For example, a bit more than four pages were dedicated to listing great movies to watch to make you a better salesperson, marketer, or business owner. Next, and perhaps this is to be expected with a book written by a professional salesman, I felt like the author was constantly trying to sell himself and his products. Veiled in relevant examples, he talks about his mobile apps, encourages the reader to follow him on the various social media discussed, plugs his courses, and even states that he is available for marketing seminars. Finally, and what I disliked the most, was that there were too many grammatical/editing errors. This is especially the case for a book that is about effective writing.

Overall, this book was awesome. I learned a lot about how to write for a specific audience, and how to use traditional marketing techniques in my day-to-day life. All of this, and the fact that it was fun to read, leads me to give this book a solid 3 out of 4 stars. If I hadn't found so many editing errors, I probably would have given it a perfect score. I firmly believe that this one has a little bit of something for everyone. That being said, I’d highly recommend it to those that are self-employed and those who are trying learn how to promote their brand. If non-fiction books aren’t for you, you can comfortably stay away from this one.

P.S. I also learned everyone reads the “P.S.” in a text, and that using one is an ideal way to highlight something important. Did it work?

******
Rearranging Change
View: on Bookshelves

User avatar
aaurba
Posts: 307
Joined: 24 Jun 2020, 22:16
2019 Reading Goal: 48
Favorite Author: Lemony Snicket
Currently Reading: We are Voulhire: A New Arrival under Great Skies
Bookshelf Size: 43
Reviewer Page: onlinebookclub.org/reviews/by-aaurba.html
Latest Review: Our Autumn Years by Arthur Hartz
fav_author_id: 5004

Post by aaurba »

Based on your review, this seems like a really informative and fun read about marketing strategies. I like that you also tried to employ these strategies you have learned from reading this book. Great review!
“Fate is like a strange, unpopular restaurant, filled with odd waiters who bring you things you never asked for and don't always like.”
― Lemony Snicket

User avatar
Elvis Best
Posts: 1042
Joined: 12 Oct 2017, 02:36
Currently Reading:
Bookshelf Size: 51
Reviewer Page: onlinebookclub.org/reviews/by-elvis-best.html
Latest Review: Retire Not Expire by J. L. Edwards

Post by Elvis Best »

I like what you did there in the first paragraph. Shows how much you learned from the book. Great review!
"People are like stained-glass windows. They sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within." -Elisabeth Kubler-Ross

Misty20058
Posts: 87
Joined: 16 Mar 2020, 20:57
2019 Reading Goal: 100
Currently Reading:
Bookshelf Size: 19
Reviewer Page: onlinebookclub.org/reviews/by-misty20058.html
Latest Review: Rescued by E. Alan Fleischauer

Post by Misty20058 »

I love how the author of this review has tried to implement the strategies that they have learned. Thanks for the informative review.

User avatar
Niicolar
Posts: 3
Joined: 28 Jul 2020, 12:10
Bookshelf Size: 0

Post by Niicolar »

Based on the review, the author seemed to be a professional business man, and then used he's own innovative business ideas to come up with strategies for we readers to implement in our business life after being read, pretty good if you ask me.

riyosha
Posts: 314
Joined: 24 May 2020, 01:57
Currently Reading: Sapiens
Bookshelf Size: 41
Reviewer Page: onlinebookclub.org/reviews/by-riyosha.html
Latest Review: Serendipity Mystery: Diary of a Snoopy Cat by R.F. Kristi
Reading Device: B00JG8GOWU

Post by riyosha »

I'll pass on this one for now, but thanks for the honest review. :)
If your dreams don't scare you, they're not big enough

gatuguta2030
Posts: 189
Joined: 19 Jul 2020, 05:00
Currently Reading:
Bookshelf Size: 11
Reviewer Page: onlinebookclub.org/reviews/by-gatuguta2030.html
Latest Review: The Last Bush Pilots by Eric Auxier

Post by gatuguta2030 »

This is a good book for business people.
Marketing tips are well explained.
Thanks for an honest review

Patrick Maina1
Posts: 134
Joined: 17 Jul 2020, 06:17
Currently Reading: The Power of Habit
Bookshelf Size: 24
Reviewer Page: onlinebookclub.org/reviews/by-patrick-maina1.html
Latest Review: Real Secrets Of Life by Krishna Jagarnath
Reading Device: Moonreader

Post by Patrick Maina1 »

I like how you practically apply the marketing strategies highlighted in the book.Great review.

Post Reply

Return to “Non-Fiction Books”