4 out of 4 stars
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What is purpose? How can a business develop its purpose? Can purpose be born where no crisis exists? What are the priorities during a crisis? What are the current global problems that businesses can take advantage of?
The Ukrainian Crisis started on November 21, 2013, and it quickly erupted into violence as pro-government and anti-government groups clashed on the streets of the capital city. The situation worsened when protesters were shot dead and others tortured. Businesses were affected, and the author had to find a way to keep his team safe as well as to ensure the company continued serving its customers. How possible would this be? What role would teamwork occupy in this process? Would the lessons he had learned after safely steering his company during the Greek Debt Crisis in 2009 help?
This book shows, using adequate historical events, that crisis is inevitable. The author provides a comprehensive list of all major catastrophes that have hit the world in the past. Consequently, with the addition of modern global problems, the reader understands it is the companies possessing agile methodologies that will eventually sail through the rough seas. The book also describes how companies can engage in solving or abating challenges facing humanity without losing their profits. This is done by giving examples of several companies that have applied different strategies like ‘One for One’ business model.
One of the things I liked about this book was the emphasis on sustainability. This book provides sufficient examples to support the fact that companies can capitalize on different avenues to engage in philanthropic work without reducing their profit margins. It also reveals companies can alleviate some problems by changing the nature of their work or tying it to one of the ‘Level One Problems’. These problems are listed in the book. Several resources are also included for the reader’s own digestion.
Nothing was more appealing in the book than reading the author’s own success stories, though. He narrated the stories so well that I could only imagine how he had to act not only quickly but also judiciously to avoid endangering his team and work. Several notable events where people had to rethink strategies or team-up to handle crises were also intriguing. These instances proved crises can hit at several levels and thus require different approaches. The bottom line, however, was that leadership occupies a key role in sailing through crises.
The book presents established companies and startups that have revolutionized the world of business. Most of them achieved remarkable strides through crises or paved new ‘Blue Zones’ for themselves. The Gift of Crisis by Christos Tsolkas, therefore, is a must-have for every leader who requires a resource on how to turn a crisis to a purpose. Leaders seeking opportunities they can take advantage of and make their companies unique will also obtain information from this book. It is 252 pages long and was published in 2020.
The book was edited well, and the errors I discovered were minor. There is nothing I disliked about it. With this in mind, I heartily rate this book 4 out of 4 stars. I recommend it to business leaders, leaders in other spheres, and readers interested in handling crises successfully.
The Gift of Crisis
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