4 out of 4 stars
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Burn Zones, by Jorge P. Newbery, tells of his entrepreneurial business life. The story is impressive, yet the title comes not from his business endeavors but his stint in competitive running. He defines a burn zone as hitting a wall and deciding to power through it. Or as he says, "Others around you are hurting just as much as you. Focus on enduring the pain until the pace slows. The effort will get easier soon." This positive attitude serves him well in his life story.
At the age of seven, he takes on the challenge of a paper route, convinced he could handle the responsibility and stress. Seven. Most children are glad they've learned how to read, not thinking of delivering the daily news to the neighborhood. This venture is not his most amazing accomplishment. At eleven, he becomes a business owner by buying an ice cream cart and selling ice cream in his community. As he gains confidence in himself, he moves from selling frozen desserts to record mogul to competitive running and then real estate.
He shares the successes and failures of his life. Right decisions and wrong, he does not sugar coat his business career. As he describes how he overcame hurdles, he also shares how others can use the same strategy in their own lives.
I especially liked that he didn't gloss over problems. Instead, he showed us how he was able to cope, even when that didn't go well. He takes responsibility for his actions, as demonstrated by this statement: "I got myself into trouble; I needed to get myself out. No one else was going to do that for me."I also appreciated that he acknowledged his support system. We all should recognize our need for support.
A quote he included from Margaret Mead that I found stimulating was, "Never believe that a few caring people can't change the world. For, indeed, that's all who ever have."I found that reflecting on that statement is an excellent idea and helped change my attitude.
The book does not contain any foul language, explicit sex, or violence. It is well written, includes few errors, and is appropriate for readers of all ages looking for a life story that will inspire. Young adults will find the struggles and successes inspiring. At times it feels like a self-help book, but that does not detract from its overall thrust. It is an informative look at business life with its ups and downs. I give this book 4 out of 4 stars. I found it enjoyable, educational, and helpful with its positive message.
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