3 out of 4 stars
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It’s not hard to summarize Anthony Robert’s F*ck Sales Let’s Talk from the title alone: a no-nonsense guide to sales with an irreverent sense of humor, not mincing words in the slightest. The book aims to be “informative so you know you can actually benefit and entertaining so you’ll read the damn thing.” In my opinion, it succeeds on both fronts.
The book is divided into short chapters, each spanning one or two pages on average. The lessons are meant to be short and to the point, wasting no time on sophisticated theory or robust frameworks. A consistent message throughout the book is that selling might not be easy, but it’s not rocket science: as long as one follows a few common-sense guidelines and works hard, success will come.
As any reader is made immediately aware, the book thrives on humor. With amusing quips like “This isn’t the Looney Tunes and no one is going to reach through the phone and slap the sh*t out of you for calling them” also come plenty of profanities. This is a refreshing change of pace from the usual business book, but if you have a problem with highly informal language, it might be better to avoid the title.
Pragmatism dictates the author’s approach to sales. His advice is direct and practical, and he offers scripts and templates for prospecting, appointment calls, emails, and all sorts of situations. One minor downside is that, as a result, the tips are rather basic and might not benefit seasoned professionals and beginners who need extra help. For example, while the book provides useful advice on how to read people, it might not be enough for readers who struggle with this topic. Since there are entire books written on this and other subjects, the author could have at least recommended materials for further reading.
Sadly, there are more than ten instances of missing punctuation as well as misspelled and missing words. There are also many questionable omissions of commas that make for awkward sentences: “I find myself hitting my goal which is sales tenacity paying off.”
Since we’re talking about the negatives, I’ll also point out that the book can feel rather disorganized, especially towards the end. Rather than being divided into topics and subtopics, all of the chapters lie right next to one another. This is troublesome because there are about ninety chapters in total, and it’s hard to navigate through them like this. Also, the chapters towards the end feel disjointed and repetitive.
Despite the poor editing and the organizational issues, F*ck Sales Let’s Talk remains an excellent resource for salespeople. I rate it 3 out of 4 stars and recommend it if you’re new to sales; men in their twenties and thirties should find the language particularly appealing. For obvious reasons, I don’t recommend it to young audiences.
F*ck Sales Let's Talk
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