3 out of 4 stars
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Selling with Presence, written and narrated by Reggie Pearse, uses a creative approach to help listeners hone their ability to be successful in a sales-driven environment. While the main focus of the audiobook is to help sales professionals, the conversational tone and focus on self-awareness ensures that anyone who has to sell ideas to peers or supervisors will walk away with a richer understanding of fostering positive person to person interactions.
Via interesting stories and anecdotes, Pearse quickly drives home the key tenets of having great personal presence when it comes to managing the interactions that surround a selling environment. He discusses the importance of being self-aware and understanding how to read people in order to tailor selling strategies to the individual potential buyer. He stresses how vital it is to see a client as a person, not as the sales goal or commission they might represent to you. While you may be selling a product, presenting your own personal brand to your client is vital to building a trust relationship.
I enjoyed listening to the interesting approach the author has to sales and personal branding. Many of the techniques he talks about are not only relevant for sales interactions; his key points are applicable to many situations that people in educational or work settings may find themselves in. He discusses the impact of being comfortable with yourself and how that can be a major factor in your ability to engage and build trust with clients. I appreciated how he brings in seemingly unrelated concepts like meditation and deep breathing exercises and ties them into building a successful selling strategy. His ability to think outside of the box and view his craft with a holistic lens makes this audiobook stand out.
While the author’s slight Irish lilt was pleasant as he narrated his work, there were more than a few instances where the audiobook felt as if it wasn’t professionally produced. The introduction section has so many skips and repeated lines that it seems like an unedited draft. Luckily, the remainder of the work was generally free of these quality issues.
Selling with Presence is a short, useful book that helps listeners rethink how they build and maintain relationships with others. You don’t need to have a heavy interest in sales to get a lot out of this work. Anyone who gets things done through relationship building or teamwork will find more than a few useful takeaways. The audiobook format makes this excellent for commuters who are looking to enrich themselves while on the road. There is a companion website that has additional resources and worksheets and is worth a visit. Due to the production quality, I can only rate this audiobook 3 out of 4 stars; however, fixing the issues in the introduction would easily push this book to a perfect rating.
Selling with Presence
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