4 out of 4 stars
Share This Review
Empowered: The Business Owner's Guide to Success is a quasi autobiography. The author introduces her book by mentioning her early struggles. She addresses that the way she learned as a kid caused teachers to tell her she would never amount to University. The author highlights the flaws in the schooling system that are definitely seen and experienced by many. She was a slow learner who needed to learn skills on how to develop her memory. After an accident just before college, the author makes the toughest decision that will change her life.
Dominica Lumazar tells her story without forcing her ideas on to the reader. Her story is told in a fast-paced manner and is interwoven with her guide to success. Dominica has a strong voice and is determined to get the message across. The book is separated into parts. Part 1 is themed "Leading for Success", part 2 is themed "Business Value", part 3 is themed "Business Clarity". Each topic has a sub-topic of its own which made the novel flow in a logical sense. Each topic is accompanied by a relevant quote. At the conclusion of the topic is a website link to follow for more tools to help the reader.
Considering her successes, the author was very smart in her business ventures. She is clearly still relevant and helps many businesses grow. Her tone is encouraging and positive. I did feel that her tone would sometimes be condescending to her previous bosses. For example, when she got fired for being a "good employee" at a restaurant and actually doing her job right she looked back to her employer and uttered the words "thank you". She soon reveals that the restaurant went out of business a year after she got fired. I felt that the author showed herself as quintessential. The more other similar instances appeared, the more the overall tone of the book was compromised.
What struck me the most was the useful tools and vocabulary the author provided for an everyday leader. For example, with leadership, she said the types of leaders that exist are 'structural leaders', 'servant-leaders', 'participative leaders' which stood out because I have traits of all these leader types. In relation to marketing, she also gives some insight to be used by the modern-day marketer. For example, she says a "color is a tool that gets your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do" and gives insights on the powerful impact on buyer decision that color has. My favorite quote was the one by Zi Ziglar “You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” The quote sums up the author's desires for the reader.
The book was professionally edited with no profanity. The narration of the stories is timed well. This book is fast-paced and can be easily read within a day and the reader can note down striking pointers for his/her journey to success. The book can be read by anyone who is keen on leadership, is or wants to be an entrepreneur/business-man/woman. Any reader who enjoys self-help guides can indulge. I give the book a 4 out of 4.
View: on Bookshelves | on Amazon