4 out of 4 stars
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Jorge P Newbery writes with his heart. Firm determination and an uncanny ability to empathize is the course of the book,BURN ZONES, PLAYING LIFE'S BAD HANDS by JORGE P. NEWBERY. This book is an eye-opener to all youngsters interested in reading about an entrepreneur, Jorge P Newbery, who uses the experience as the learning tool with no other basic educational training. It is replete with examples of how commerce and business ethics are different from life's values and ethics.
Jorge's father has survived issues of injustice in his country Argentina and was a pillar of support to the young ‘Jorgie', the name by which he called his son always. He was the one who taught him what it meant to step out of the comfort zone and jump into burn zones. His grandfather was an even more revered person in Argentina in whose name an airport got its name. Jorge's mother and grandmother had grueling times in their lives too. The poems written by his grandmother, who was witness to the two world wars, speaks of the need for a metamorphosis of oneself and the system around. His mother, an aspiring actress then in the U.K migrated to the U.S and experienced segregation during her tours too. All these accounts of the family had a deep impact on young Jorge.
From a very young age, Jorge has displayed unusually strong intuition and mental strengths of unwavering ethics, endurance beyond limits, sharp focus and above all dependability. These are the qualities that helped him at all stages of his pursuits- be it as an ice-cream seller or an Olympic aspirant or a hardcore real estate mogul. But one natural disaster nearly changed everything. In spite of it, Jorge placed ‘helping people' and building relationships' as the pillars of his business. He says in the book that "Even as a child I enjoyed comeback stories.”
One wonders whether an educational background in Business or an ability to delegate would have altered Jorge’s destiny. The book inspires us to understand the importance of righteousness and family bonds as necessary ingredients to survive BURN ZONES in our lives too.
Youngsters who read this book will benefit most to learn of factors within and outside of oneself that can impact even the most courageous and powerful businesses. I rate this book 4 out of 4. There is an underlying honesty in his relationships and articulations in the book. It is well written and a lesson in integrity for readers of all ages.
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