2 out of 4 stars
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“It occurred to me,” muses Wolf in the foreword to his book, “that writing a book is not limited to those who will shatter the earth by storm with an idea that has never been revealed before. And even if it was only for those things, not every author can reach every person. Everyone has a different style. A different voice. And everyone needs to hear things in a way that speaks to them.”
Only 101 pages, The Coaches’ Keys to Client Creation is health coach Rephoel Wolf’s advice to fellow professionals for how they can build up their businesses by attracting and retaining more clients. The book starts off with a touching foreword where the author relates that he never thought he would be someone who would write a book, but that he came to the realization that the insight he’d gained through his own coaching experiences could help fellow coaches and that he should share these ideas. Wolf offers the caveat that though many of these ideas did not technically originate with him, he has made them his own through his own personal way of applying them.
Even though this book is relatively short, there are twenty-three chapters. Each chapter is succinct, less than ten pages, and covers either a particular point that Wolf wants to make regarding his personal philosophy on coaching or a particular problem that a prospective coach might encounter as he starts his new business. The author asserts that a coach does not need “years and years of trainings,” but that instead it’s about, “tuning in to the most intuitional ideas that come up for you and applying them.”
Wolf writes in a thoughtful, optimistic, yet simultaneously no-nonsense way—just how you would think a skilled coach would speak to someone he was trying to motivate. Although the book’s title is “client creation,” Wolf devotes a significant amount of time as well towards how health coaches should communicate with clients in order to best help them achieve their goals. I am not in this profession myself so much of the author’s advice does not apply to me, but I found much of his self-help content to be applicable and insightful, particularly his section where he advises coaches to counsel clients to be “owners” (people who takes responsibility and control of their lives) as opposed to “victims.”
I had a difficult time settling on a rating for this book because although The Coaches’ Keys to Client Creation has many good points, it sadly falls short in several other ways. First of all, while Wolf’s writing is indeed approachable and conversational, his sentences are often awkwardly worded and this makes his thoughts difficult for the reader to follow. Also jarring is the fact that constantly throughout the book he puts words that he wants to emphasize in all caps. Thirdly, the manuscript is riddled with grammar errors. These flaws unfortunately make Wolf’s writing appear very unprofessional, while the ideas that he has to share in themselves are, in fact, quite insightful and helpful.
My final rating of The Coaches’ Keys to Client Creation is two stars out of four, based on the above reasons. I wanted to give it at least three stars for the content, but the editing was so poor that I felt two was more suitable. As the title intimates, this book would be most useful to other coaches in the health and wellness field who are looking to grow their businesses. I knew very little about the inner workings of the coaching and therapy industries before reading this book—it was interesting to find out that even coaches have coaches! Overall, The Coaches’ Keys to Client Creation is filled with many helpful ideas and has the potential to be much, much better if it goes through another round of editing.
The Coaches' Keys To Client Creation
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