4 out of 4 stars
Share This Review
"It's said that nothing happens in a business until something is sold. And while that's true, nothing is sold until a lead is generated." I got that intriguing fact from Marketing The Invisible, which is written by Tom Poland. This book comprises tips that can make you successful in your business. It's written particularly for professionals offering services, advice, or software. Also, it provides information which can direct them to potential customers. In a clear way, it shows several methods which one can use to increase their value in the marketplace. According to the author, the core message of the book is "to be able to relax and fulfill your professional potential as well as enjoy the peace of mind and security that comes from an abundance of cash, you must embed multiple streams for leads within your business."
This publication is a model for generating a weekly flow of inquiries from qualified prospects. It presents step-by-step instructions which you can follow to build a complete marketing system. Being the creator of the leadosology® LeadStreams® methodology, Poland tells why marketing an invisible item of trade requires a different approach. In an engaging way, he reveals some commonly taught marketing methods that one should avoid. Again, he unveils how to maximize your revenue potential through multidirectional consultations and how to increase the quality of inquiries with AutoFilters.
Consisting of interesting personal stories and illustrations, Marketing The Invisible is fascinating and informative. The author presented his points in an interesting and sometimes, amusing way. The book is coherent and easy to read. Apart from marketing tips, it consists of great ideas for improving your book, as a consultant or coach. What l like most about it is the author's straightforward and conversational writing style. Though the pace in some parts is too fast, I still got the author's message.
Comprising seven parts, this guidebook examines topics such as preparing one's mind for lead generation magic, setting a strong foundation for lead generation, creating security of lead generation, maximizing the results of your lead generation efforts with five magnification models, maximizing one's conversions, leveraging your results through scalability, leadosology® results, and the essential infrastructure assets for effective marketing systems. It gives a lot of business ideas, so if you're a reader who doesn't appreciate business books, you may want to pass this one.
Furthermore, Poland included some URLs which will enable readers to enroll in a free five-day lead generation challenge, subscribe to his vlogs, download the full interactive ten-part Leadosology® Model, take the Leadosology® Diagnostic Challenge, interview him, connect with him on LinkedIn, and follow him on Twitter.
I rate Marketing The Invisible 4 out of 4 stars. I didn't rate it lower because it's written properly, and it contains marketing advice which, if followed, will take a business to the next level. It was well edited; I noticed two wrongly written words and a missing word. I recommend it to consultants, coaches, and any businessperson experiencing marketing challenges.
Marketing The Invisible
View: on Bookshelves | on Amazon
Like Rosemary Wright's review? Post a comment saying so!