4 out of 4 stars
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Reputation to Reward is a non-fiction work by Yolanda M. Smith on personal branding. She defines personal branding as the way one communicates and demonstrates their relevance and business character. She emphasizes that every person is a brand. Are the people around you seeing your intended impression or do they have a different impression of you? How can you build a consistent and recognizable brand? Should your personal and professional brand be different? Why should you have a brand? These questions are addressed in this book.
The author makes use of simple language; no business or finance jargon that is bound to confuse. She uses a conversational tone. She gives her lessons with real-life, easily recognizable examples such as Steve Jobs and Apple. Anecdotes of her life lessons are strewn throughout the book. This gives insight into her journey which an everyday person like myself can identify with. She would like her readers to know what she wishes she could have known at the beginning of her career.
What I enjoyed most was the author’s emphasis on authenticity. When you are yourself in every environment you get in, it makes you more productive and joyful. She demonstrates that people connect better with someone honest. Fake behaviour confuses people and builds mistrust which is not good for business. I enjoyed her personal stories which were very relatable. She also provides some exercises to do to help assess your brand image and build your brand signature. There were only a few minor errors such as misspelling by letter omission and a missing full stop. These were not detracting as I could have easily missed them if I wasn’t on the lookout for them.
I can’t think of anything I didn’t like about this book. The chapters flow well into each other. The information is very relevant. The exercises were meaningful. It was easy to read and understand. The book is short, even busy professionals can read it with minimal effort. There is bonus reading material at the end which gives more information about managing your brand on social media as well as managing a brand crisis. These are very vital in today’s world as your reputation can be ruined overnight by a careless word or hateful people. There is space provided to write personal notes at the end of the book which comes in handy, especially when using a hard copy.
This book deserves a full 4 out of 4 stars. I recommend it to everyone starting from teens onwards. You will find it useful in both your personal and professional life.
Reputation To Reward
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