4 out of 4 stars
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I have read so many self-help books, but Brandreal: The Startup Entrepreneur’s Guide to Effective Branding and Building Values-Based Organizations is in a league of its own. This is a non-fiction book written specifically for budding entrepreneurs by the branding guru, Vasken Kalayjian. Vasken takes the reader on a journey of branding and instilling specific values to any start-up. The author highlights ways of achieving success in any business. This is done in a clear and logical way. He articulates on how to attract tech-savvies into an organisation. He elaborates on how organisational values can turn a small start-up into a multi-million dollar company. Without giving any spoilers, let me hasten to say that, Brandreal, is a book that gives budding entrepreneurs an in-depth coaching on building business empires using a variety of tools and techniques.
The book has twenty-seven chapters, with each chapter explaining a different technique. The chapters are short and precise –making the book a pleasure to read. The techniques are easy to follow as the book is written is simple English. All technical jargon is explained clearly. There are glossary pages that define technical words at the end of the book. There’s a takeaways-section at the of each chapter or sub-section –a clever way to make readers revise what they have read. To make readers understand better, Vasken included some exercises at the end of each chapter.
Vasken included several sections and chapters contributed by gurus in various fields of expertise. The experts shared their insights and experiences. This made learning easy and fun. The author included several appendices covering vital areas in business meant to help the budding entrepreneur, towards the end of the book. I liked the appendix on, “How to Write a Business Plan”. It was written clearly and in simple, easy-to-follow steps. I also enjoyed the practical examples given in almost every topic in the book. This kind of interactive learning made the book enjoyable.
I recommend the book, Brandreal: The Startup Entrepreneur’s Guide to Effective Branding and Building Values-Based Organizations, to any budding entrepreneur. The language used is simple, hence making the techniques easy to put into practice. Those already big in business have some morsels to take home. They will learn of ways of protecting their brand. In fact, I don’t see anyone in business or who intend to go into business this book does not appeal to. They will learn of ways on building and instilling a better business culture.
Brandreal: The Startup Entrepreneur’s Guide to Effective Branding and Building Values-Based Organizations, is a pleasure to read. The chapters are small and above all, they are further divided into bite-sized sub-topics. I came across four grammatical and spelling errors in the Kindle version that I read. The last sentence in Chapter 23 is written as “... will you a ...” instead of “... will give you a....” The four typos are not distracting at all. In fact, Brandreal is a great read. For the aforementioned reasons, I have every reason of awarding, Brandreal: The Startup Entrepreneur’s Guide to Effective Branding and Building Values-Based Organizations, 4 out of 4 stars, for the exhilarating read that it is.
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