Review by Cotwani -- Brand Real by Vasken Kalayjian

[Connie Otwani]

Vasken seems to have an impressive career in branding. If someday I decide to start my own company, I wouldn't hesitate to call him as a consultant. IF I could afford him, of course.

Love the review! Keep them coming!

Indeed, his career is impressive, and his advice very sound. Hope you will afford him. Thanks for stopping by and leaving a comment.

[Sunnyroyish]

Thank you for your detailed review. I admire your work and wish you to grow more in the future.

[topdan30]

This is a book that will touch life of people and change mentalities. Thanks for the detailed review

[Fu Zaila]

Excellent review Cotwani! I'm not sure what you mean by 'ostrich with its head in the sand' but I'm sure it has something to do with the book.

[Connie Otwani]

Thank you for your detailed review. I admire your work and wish you to grow more in the future.

Thank you!

[Connie Otwani]

This is a book that will touch life of people and change mentalities. Thanks for the detailed review

Indeed the book is an invaluable resource. It's the kind you'd keep referring to over and over.

Thanks for reading and commenting!

[Connie Otwani]

Excellent review Cotwani! I'm not sure what you mean by 'ostrich with its head in the sand' but I'm sure it has something to do with the book.

I was referring to the proverb/metaphor/myth that an ostrich buries it's head in the sand if it sees a predator approaching, believing that if it doesn't see the trouble, then the trouble is not there!

Thank you so much for reading and commenting!

[Nma26]

What a comprehensive review.I'my not interested in business so this book is not for me.Than ks for the detailed review.

[Connie Otwani]

What a comprehensive review.I'my not interested in business so this book is not for me.Than ks for the detailed review.

Thanks for commenting.

[joycechitwa]

Go for it, the book is a gem to every business person. Thanks for stopping by and giving feedback. I appreciate!

that's what we're all here for! Cheers!

[Espie]

Thank you for another great review, Cotwani. The convincing descriptions and supporting arguments you've used were too well-founded, logical, sensible, and compelling to ignore or disagree with. I really don't mind initial technical writing or publishing errors such as those you've identified. Yet, the mere fact that you've identified them and still found the piece read-worthy already says a lot about the significance and value of the work and the better results derivable from a possible revised version. I've already been equipped with an MBA since several decades ago but I still have definite or decisive intentions to become an entrepreneur yet, I've still placed this in my "Want to Read" list out of sheer interest and curiosity resulting from your write-up.

[Sanju Lali]

Yes this book seems to be much informative on importance of branding for the growth of a company. I liked your eyeopening review on this book.

[jcoad]

I'm not sure I could deal with this book. I get antsy sitting through a 1-hour powerpoint presentation so not sure I could read an entire book of these "cool" ideas. Maybe if he could cut it down to some main bullet points that would work for me but this seems to be taking ideas to the extremes. I appreciate your very thorough review!

[Connie Otwani]

Thank you for another great review, Cotwani. The convincing descriptions and supporting arguments you've used were too well-founded, logical, sensible, and compelling to ignore or disagree with. I really don't mind initial technical writing or publishing errors such as those you've identified. Yet, the mere fact that you've identified them and still found the piece read-worthy already says a lot about the significance and value of the work and the better results derivable from a possible revised version. I've already been equipped with an MBA since several decades ago but I still have definite or decisive intentions to become an entrepreneur yet, I've still placed this in my "Want to Read" list out of sheer interest and curiosity resulting from your write-up.

Thanks for your feedback Espie! The book is loaded with information and insight. Apart from wishing I had come across it when I was doing my Msc project management course a couple of years back, I found good material in it that I will refer to again and again as I try to become an entrepreneur! I hope you get to read it.

[Connie Otwani]

Yes this book seems to be much informative on importance of branding for the growth of a company. I liked your eyeopening review on this book.

Thanks Sanjus! The book has great out-of-the-box ideas!