Review of Entrepreneurship: 5 Best Practices for Stay-At-Home-Moms who want to start an Online Business

[Lene Lena]

[Following is a volunteer review of "Entrepreneurship: 5 Best Practices for Stay-At-Home-Moms who want to start an Online Business" by Joy Jennings.]

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4 out of 5 stars

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In today’s world, the concept of working from home has gained immense popularity, especially in light of recent global events such as the COVID-19 pandemic. While working from home and achieving financial freedom is like a dream for some who often wonder how to get started, others pursue it with tenacity, constantly failing to notice the challenges and realities that come with the process of achieving it. This shift in work culture has led many individuals to re-evaluate their career paths and financial goals. This is no different for mothers who aspire to attain financial freedom while enjoying the flexibility that remote work offers, especially spending time with their children.

Patricia Jennings’ book, “Entrepreneurship: 5 Best Practices for Stay-at-Home Moms Who Want to Start an Online Business,” is a perfect guide for mothers who have decided to start an online business but still have no distinct idea of how to cope with the numerous challenges that this process entails. The author offers practical strategies, insights, and advice on how to become a mompreneur in six chapters, emphasizing on the importance of mothers creating something for themselves while helping others. She has a deep understanding of the unique challenges faced by stay-at-home moms and experience being an entrepreneur, making this book a timely resource for those seeking to navigate their path to financial independence.

There are several things I like about this book. I like how the author encourages mothers to believe that they can do it all: work from home, be around their kids, and also be entrepreneurs while profiting from helping others. She also encourages them to continue building their e-businesses regardless of the obstacles that may delay their progress. She makes it clear that distractions from kids are normal, even when they have schedules, and that the responsibilities may feel intimidating. She also assures them that it is not uncommon for their business goals to seem unreachable, making her content practical and relatable to many. She urges them to focus on one thing at a time by setting weekly objectives, maintaining a daily routine and to-do list, batching tasks, and managing time effectively. She details various online business ideas and the skills required to become successful. She emphasizes the importance of choosing a niche to focus on, especially one that aligns with your values and personality, meets the market demands, and is vital for building a successful online presence.

I particularly like the author’s writing style, which made me feel as though I was consulting with her in a room. She comes across as honest and authentic. For example, on page 24, she points out that “your customers cannot only come from your close circle. You would not get enough customers even if your family is believed to be your greatest supporter.” Jennings insists on having a concise goal of what you want and includes steps for creating a business plan and tools mompreneurs need to succeed in their business. She delves deeper into explaining how to start your online business operations, various ways to secure funding, attract customers, and keep them engaged, from email marketing and social media management to utilizing SEO and other Google features to your advantage.

I learned a lot about useful apps for work-life balance, how to attain long-term success, how to create a webpage, and multiple platforms to use, such as WordPress and Wix. I also learned how to ensure that your website is responsive to mobile devices for higher rankings, how to build a one-on-one relationship with customers, how to integrate your e-commerce with social media, as well as how to gain more traffic on your website. This information is not only useful and helpful to mom entrepreneurs but also to anyone interested in starting an e-commerce business.

I agree with the author that it is easy to forget to take care of yourself; thus, engaging in self-care practices is very crucial. She provides different examples of self-care that mompreneurs can undertake to relax, re-energize, and arouse creativity, and advises to adding them to their to-do list or schedule to not forget.

This book is well-paced and organized into six chapters which made it easy to read and understand the content. However, the book contains grammatical errors including incorrect tenses and sentence structures which negatively impacted my reading experience while trying to grasp what was being conveyed; thus, the book is not professionally edited. For example, on page 27, “Innovation failure is a complex characteristic of entrepreneurial setback contributors.” Another downside is that the author did not include herself among the examples of successful mompreneurs; she only mentions how she joined the Navy at 22 and how it shaped her, without explaining about her entrepreneurial journey. Additionally, in the introduction, the author jumps from discussing herself, and her realization, while in Spain, that her fulfillment is tied to entrepreneurship, to another entrepreneur named Janice. I felt that the paragraph about Janice was inserted awkwardly and did not connect well to the preceding paragraph, disrupting the flow. Therefore, I rate this book 4 out of 5, deducting one star because of the aforementioned drawbacks.

This book is a great resource for mothers who aspire to be entrepreneurs, as it contains tools and resources they might need to turn their ideas into reality.

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Entrepreneurship: 5 Best Practices for Stay-At-Home-Moms who want to start an Online Business
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[Sarah Zain]

I was encouraged to add the book as I started reading your review. I have read a fair number of entrepreneurship and self-help books. But none of them are suitable for housewives. The lapses you mentioned, whether in terms of grammar or the author's not sharing her experience, make me think again. I hope the author will look into these points.

Thank you for informative, and honest review.

[Leslie coccia]

This book seems like it would be really helpful to stay at home moms looking to start a business. The author’s advice delves into some different parts of starting a business that aren’t always thought of right away, like securing funds and keeping interest, not just attracting it. Great review!

[Gerry Steen]

Based on your review I would recommend this book to entrepreneur-wanna-be-moms who would benefit from the tools and resources that are highlighted for building an internet-based business while being a stay-at-home mom. I hope the author re-organizes the book, passes it through a round of editing, and shares her own entrepreneurial experiences, as you have suggested. This could become a 5-star book.

[Priya Murugesan]

I loved reading your review! You have analyzed the book very well by providing apt examples. Hope the author takes note of that.

[Seetha E]

This book is a valuable resource for stay-at-home mothers aspiring to start an online business. It provides practical strategies, insights, and advice on how to become a mompreneur. The author also offers guidance on work-life balance while acknowledging that this road may be laden with difficulties.
You have evaluated the book very well. I hope the author takes note of your suggestions.

[NetMassimo]

I know some moms who might find this book very interesting with all its insights that can help a lot in becoming an entrepreneur and still being a great mother facing daily challenges. Thank you for your great review!

[Magdalyne chebet]

Patricia Jennings’ "Entrepreneurship: 5 Best Practices for Stay-at-Home Moms Who Want to Start an Online Business" offers practical guidance for aspiring mompreneurs. Despite editing flaws, its valuable insights on e-business, time management, and self-care make it a worthwhile read. Thank you for the detailed analysis @Lene Lena

[Creole]

Working from home has been popularized. This book is a great self-help guide, especially for stay-at-home Moms. The author should look into the editing issues. Congratulations to her. Great review.

[Neha Panikar]

I like your detailed review. This book will be greatly helpful for moms who are stuck between the deep desire to do something but also conflicted with home and family priorities. The flaws you mentioned are valid, but if one were to ignore those, I think the book will still be useful for mompreneurs. Thanks for the review! I'll be recommending this book to many of my friends!

[Amy Luman]

I truly understand why moms want to stay at home with their children, but many do not think that it is possible in the current economic setting. This book seems to have practical suggestions for doing just that. I only hope that it is easy to follow for those, like stay-at-home moms, who don’t have a lot of free time. Thanks!

[Anu Anand]

Thank you for this detailed review! Patricia Jennings’ book seems like an empowering guide for moms striving to balance entrepreneurship and family. Your insights highlight its practical advice and tools, making it clear how valuable this resource is for aspiring mompreneurs.

[Lene Lena]

I was encouraged to add the book as I started reading your review. I have read a fair number of entrepreneurship and self-help books. But none of them are suitable for housewives. The lapses you mentioned, whether in terms of grammar or the author's not sharing her experience, make me think again. I hope the author will look into these points.

Thank you for informative, and honest review.

Thank you Sarah! Yes, I hope the author will look into the lapses too but I promise you it's a good resource.

[Lene Lena]

This book seems like it would be really helpful to stay at home moms looking to start a business. The author’s advice delves into some different parts of starting a business that aren’t always thought of right away, like securing funds and keeping interest, not just attracting it. Great review!

Thank you Leslie! Yes, the author provides valuable information from ways to secure funds to apps to help you balance work and life.

[Lene Lena]

Based on your review I would recommend this book to entrepreneur-wanna-be-moms who would benefit from the tools and resources that are highlighted for building an internet-based business while being a stay-at-home mom. I hope the author re-organizes the book, passes it through a round of editing, and shares her own entrepreneurial experiences, as you have suggested. This could become a 5-star book.

Thank you Gerry! And you're right, including her entrepreneurial experience will make it solid.