4 out of 5 stars
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From stumbling into affiliate marketing by creating a joke website to founding a top-performing SEO company, Chris Dreyer has experienced incredible success using one particular method: niching. Niching is something of a hot topic in the business world and is often recommended for those wanting to get into the world of business. Dreyer’s honest introduction to niching in Niching Up gives a full overview of the technique and offers his unique perspective from many years of experience and success.
In his book, Dreyer offers a well-rounded view of niching. For someone who has found so much success, you would expect him to be gung-ho about what has worked for him. And while he certainly is clear that he believes it is a good choice for almost everyone, he isn’t afraid to lay out the cons and barriers created by niching. His honesty encourages the reader to trust his advice, not only due to his expertise but due to his integrity. He also writes with language that is accessible to the layman and beginner and a humor that keeps would-be dry content entertaining.
Although the simplicity of the book is a positive for those new to business in general, for an expert, or even a business student, the content may be too shallow to be helpful. Even without a background in business, much of the advice is common sense. Additionally, while Dreyer’s relaxed writing style makes for easy reading, he occasionally leans too heavily on anecdotes and analogies that are intended to be charming and relatable, but often feel distracting and irrelevant. Fewer analogies would make the reading experience more streamlined, considering many of the situations being explained are simple enough to start with.
I rate this book a four out of five. Overall, I found this book to be quite informative and enjoyable. It was very well-written, and easy to read, and even without a background in business I was able to comprehend nearly all of the topics quite well. I would recommend this for anyone interested in dipping their toes into the business world or just interested in the behind-the-scenes. However, as mentioned before, the simplicity may make the book unhelpful to those already inclined to pick up a business-related book. This in combination with the unnecessary analogies and examples bring my rating down to a four out of five.
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