5 out of 5 stars
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I was given the book, Niching up by Chris Dreyer to read and give my honest review. I thought this book was very well written and give it a rating of 5 out of 5. This was a very interesting read, not only for people in business, but for anyone in the work field. Chris did an excellent job on explaining what niching is, how and when to niche up, the positives and negatives of niching up, and how to determine if you should niche up.
This is a book that is about narrowing your clients down to a smaller more focused group by becoming specialized in one area and being the best that you can be in that area. You will be given the tools that are needed to make that happen, if niching is for you. The concept of becoming the best at one thing instead of many things is fascinating. You will be shown in doing that, that you become more valuable in what you do and in return be able to make the money that you want to make.
I really loved how the author used many personal experiences from his own business, both positive and negative, to teach about niching. Several times he referenced other books and authors, which gives you even more information to look up and learn more.
What I felt that made this so interesting was how he used so many different examples of movies and characters, which made it more relatable and easier to understand the concepts. I don't really think there were any things that I would change in how the concepts were presented. He did it in a way that was fun and easy to understand. He even put it in a step by step format with each chapter being the next step.
I would say that this book is appropriate for anyone that is in age group for working or networking. I don't feel that it was only good for people that own their own business. I found several points that helped me in my own career and goals, things that I can use to work towards the promotions that I want to achieve. Even someone starting out in the workfield would benefit from reading this and learning the tips that are given in succeeding. When I first started to read the book my thought was, oh this book is for business owners, but it was still in the first chapter that it caught my attention and I wanted to continue to read and learn ways to improve my work ethics.
This was definitely worth the read and I would read it again to learn more.
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