Review of ABM is B2B.
Posted: 03 Jul 2022, 03:52
[Following is a volunteer review of "ABM is B2B." by Sangram Vajre.]
"Persistence in business is the key to success. Being persistent while remaining respectful will grant you opportunities you’ve only dreamt of." This was one of my favorite takeaways from this book.
ABM is B2B by Sangram Vajre is a book that talks about ABM (Account Based Marketing) and B2B (Business to Business) as the other sales and marketing methods. The author does his level best to explain the misconceptions concerning marketing first. After he gives a detailed explanation of both B2B and ABM and which one he would recommend others to use and why.
The author also goes ahead to give different quotations from different books as evidence, and this helps the reader to understand more about what he talked about in the book.
One of the things I loved about this book is that the author, most of the time, put some really helpful quotations, and most of them are encouraging, for example, “The more authentically you can communicate, and the more realistic your conversations are, the more people will trust you.”
The other thing is that some pages were left blank, which helped me recollect myself from all the business talk and gave me a fresh start to the next chapter. Some images were used in this book, and it was also helpful because they helped me to keep track of what was being talked about.
The other thing I liked about this book is that the author clearly stated from the beginning that "We didn’t write this book for ourselves. We wrote it for others who dream big and use their entrepreneurial spirit to make the world a better place. That’s why all proceeds from this book are going to support New Story, an organization that is literally building a new life for thousands of people in North and Central America." That clearly shows that the author also wants other people to succeed in this world.
There is nothing I disliked about this book because the author did his best to make everyone understand what he is communicating. Even the times when difficult terms or abbreviations are used, the author would explain them later on.
This book was exceptionally edited. I didn't find any errors while I was reading this book. Therefore allow me to award this lovely book 4 out of 4 stars for it has earned it.
I want to recommend this book to anyone who would like to start or improve on their business. I also recommend this book to those business owners who have only been using B2B to try out ABM.
******
ABM is B2B.
View: on Bookshelves | on Amazon
"Persistence in business is the key to success. Being persistent while remaining respectful will grant you opportunities you’ve only dreamt of." This was one of my favorite takeaways from this book.
ABM is B2B by Sangram Vajre is a book that talks about ABM (Account Based Marketing) and B2B (Business to Business) as the other sales and marketing methods. The author does his level best to explain the misconceptions concerning marketing first. After he gives a detailed explanation of both B2B and ABM and which one he would recommend others to use and why.
The author also goes ahead to give different quotations from different books as evidence, and this helps the reader to understand more about what he talked about in the book.
One of the things I loved about this book is that the author, most of the time, put some really helpful quotations, and most of them are encouraging, for example, “The more authentically you can communicate, and the more realistic your conversations are, the more people will trust you.”
The other thing is that some pages were left blank, which helped me recollect myself from all the business talk and gave me a fresh start to the next chapter. Some images were used in this book, and it was also helpful because they helped me to keep track of what was being talked about.
The other thing I liked about this book is that the author clearly stated from the beginning that "We didn’t write this book for ourselves. We wrote it for others who dream big and use their entrepreneurial spirit to make the world a better place. That’s why all proceeds from this book are going to support New Story, an organization that is literally building a new life for thousands of people in North and Central America." That clearly shows that the author also wants other people to succeed in this world.
There is nothing I disliked about this book because the author did his best to make everyone understand what he is communicating. Even the times when difficult terms or abbreviations are used, the author would explain them later on.
This book was exceptionally edited. I didn't find any errors while I was reading this book. Therefore allow me to award this lovely book 4 out of 4 stars for it has earned it.
I want to recommend this book to anyone who would like to start or improve on their business. I also recommend this book to those business owners who have only been using B2B to try out ABM.
******
ABM is B2B.
View: on Bookshelves | on Amazon