3 out of 4 stars
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Catapulting Commissions by Anthony Garcia is a step by step guide for ensuring that you achieve your designated sales goals. The author takes you on a journey through their career in sales. From an ambitious teen to a seasoned adult, Garcia has risen to every challenge presented.
Instead of leading in with the positives of working in the industry, the author starts things off with a reality check. He tells you that your chances of failing are the same as your chances for success. While we’re good at planning, we seldom have a Plan B in place to keep things afloat.
This is why he encourages everyone to set goals with a contingency plan should anything unexpected occur. Garcia even expanded upon the SMART goal approach, which encourages readers to plan SMARTER. In order to plan SMARTER your goals need to be specific, measurable, achievable, relevant, time bound, emotion based as well as rewarding.
The author even states that there are times when you’ll be forced out of your comfort zone. There was an experience he shared where he had to talk to a group of people for a training session. He was great at training; however, he was close to breaking when the number of people exceeded his comfort level.
Rather than give up, he took a step back to collect himself. After regaining some composure, he returned to the stage to deliver a captivating training session. The sales that followed made the experience highly memorable.
I like how the author didn’t sugar coat expectations for working in a sales environment. He presented the pros and cons to working in the industry. Garcia also shared some processes for thriving during times of sudden hardship.
Catapulting Commissions by Anthony Garcia gets a 3 out of 4. While the book contains a wealth of information, there are some typos. Typos aside, the book was nicely formatted.
I would recommend this book to anyone looking to learn more about sales, and how they can set realistic goals with their bottom line in mind. While the book is suitable for everyone, I would not recommend this book to seasoned workers as they are on the lookout for something new to up their current sales game.
All in all, Catapulting Commissions is full of information that’s easy to grasp, and follow. It’s also a quick read that will appeal to a variety of readers.
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