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Review by tguthrie -- Business Basics BootCamp

Posted: 25 Oct 2020, 15:58
by tguthrie
[Following is a volunteer review of "Business Basics BootCamp" by Mitche Graf.]
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3 out of 4 stars
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Business Basics BootCamp by Mitche Graf is an insightful and easy to read guide for people looking to take control of their businesses. While meant for small business owners, I believe there are useful strategies to be found for anyone trying to better their day-to-day lives. If you want to live more than you work, this is a great place to start.

With a background that covers selling bicycle parts in a garage to running a major league baseball operation, Mitche has discovered ways to maximize each day in the exact way he wants to. It starts with envisioning your "perfect" day and then working backward. Beginning with the things you most want to do and the people you most want to spend time with, flip your lifestyle on its end and begin making adjustments that bring you joy. When that starts to settle in, get to work managing your time. It is only after you have this foundation that Graf then leads into the branding, marketing, and sales specifics that may turn your business around.

While many business and leadership books are boring, Business Basics BootCamp reads like a fun and easy to read conversation. It is full of anecdotes and inspirational quotes that are typical to a book like this, but readers will all find several points in the book that require them set everything down, grab a coffee, pen, and notepad, and think about their life, goals, and business. Even though I am not interested in running my own business necessarily, I am interested in running my life better. These moments were both refreshing and challenging.

This book is full of bright spots, but if there is anything I could critique, I would suggest that it could have been shorter. There were times when I felt like I was reading the same paragraph or section over and again. While it may be due to the unique section headings that come every one to three pages, it nevertheless felt like he circled himself at times. I can see the value in hoping that a particular point will stick, but it was a tad off-putting for me. I would have preferred to get in, get the message, and get out.

I did not catch any grammatical or editing errors when reading Business Basics BootCamp and would rate this a 3 out of 4 stars. While it is not a book I would read cover-to-cover again, I think there are some valuable questions and exercises to return to every couple of months or years. Bypassing the repetitive nature in some places could have gotten this a perfect score, but I understand why it may have seemed so. It is a worthwhile read for people looking to start or better manage their businesses, but also for those looking to pick up their lives from the mundane reality they may be living.

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Business Basics BootCamp
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